Mobile marketing recommendation method based on user location feedback

Human-centric Computing and Information Sciences - 2019
Chunyong Yin1, Shilei Ding1, Jin Wang2
1School of Computer and Software, Jiangsu Engineering Center of Network Monitoring, Nanjing University of Information Science & Technology, Nanjing, 210044, China
2School of Computer & Communication Engineering, Changsha University of Science & Technology, Changsha, 410004, China

Tóm tắt

Abstract Location-based mobile marketing recommendation has become one of the hot spots in e-commerce. The current mobile marketing recommendation system only treats location information as a recommended attribute, which weakens the role of users and shopping location information in the recommendation. This paper focuses on location feedback data of user and proposes a location-based mobile marketing recommendation model by convolutional neural network (LBCNN). First, the users’ location-based behaviors are divided into different time windows. For each window, the extractor achieves users’ timing preference characteristics from different dimensions. Next, we use the convolutional model in the convolutional neural network model to train a classifier. The experimental results show that the model proposed in this paper is better than the traditional recommendation models in the terms of accuracy rate and recall rate, both of which increase nearly 10%.

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