Mobile commerce and the creation of a marketplace

Emerald - 2002
JohanLembke1
1Johan Lembke is a Researcher/Instructor at Elliott School of International Affairs, George Washington University, Washington, DC, USA.

Tóm tắt

The initial debate on mobile commerce (m‐commerce) was characterized by a high level of optimism, followed by a more nuanced and realistic approach. Still, m‐commerce is expected to constitute a significant future market worldwide. It is a new concept and is emerging in a context of few or no established norms, rules and standards. This article explores the move toward global rules and strategies for m‐commerce and the creation of a viable marketplace. In particular, it focuses on the relationship between initiatives to elaborate a coordinated strategy for m‐commerce in line with European regulatory requirements, on the one hand, and ambitions to promote technology and build global alliances in the world marketplace, on the other. These objectives, however, are often difficult to combine due to the variation in preferences among the corporate and standards organizations involved as a result of global competition and corporate activities in information and communications technology markets.

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Tài liệu tham khảo

Ericsson, Mortorola and Nokia (2000), Met Initiative, Ericsson, Motorola and Nokia, to Join MasterCard’s Global Mobile Commerce Forum, press release, 31 May.

GMC Forum (2000), Leading On‐line Financial Institutions and Mobile Phone Manufacturers Form Mobey Forum to Drive Mobile Financial Services, press release, 10 May.

Lembke, J. (2001), “Harmonization and globalization: UMTS and the single market”, info, Vol. 3 No. 1, February, pp. 5‐26.

Lembke, J. (2002), Competition for Technological Leadership: EU High Technology Policy, Edward Elgar Publishing, Cheltenham.

UMTS Forum (2002), Potential Remains High for 3G Services Post September 11th: $1 Trillion Opportunity for 3G Predicted Over Next Decade, press release, 26 February.

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