Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

Elsevier BV - Tập 191 - Trang 122514 - 2023
María Alesanco-Llorente1, Eva Reinares-Lara2, Jorge Pelegrín-Borondo1, Cristina Olarte-Pascual1
1Department of Business Administration, Universidad de La Rioja, Facultad de Ciencias Empresariales, La Cigüeña 60, 26006 Logroño, La Rioja, Spain
2Department of Business Administration, Universidad Rey Juan Carlos, Facultad de Ciencias Jurídicas y Sociales, Paseo Artilleros s/n. 28032, Vicálvaro, Madrid, Spain

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Elsevier BV

Tập 191

122514

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