Message framing strategies for effective marine conservation communication
Tóm tắt
Human activities are a major source of threat to marine ecosystems. Solutions thus require changes to or cessation of those activities in addition to multiple restorative and conservation efforts – all of which, in turn, require public support for success. However, scientific understanding of threats to marine ecosystems has not paralleled public understanding of those threats in many jurisdictions. Highly complex, interwoven, distant, vulnerable to multiple stressors, and hosting biota that are biologically unfamiliar to people, marine ecosystems present unique communication challenges.
The merits of effective communication capable of motivating behavioural change, policy action and support for marine conservation are often emphasized. To date, however, environmental communication, as a field, has largely focused on terrestrial ecosystems and more recently on climate change, leaving research‐informed marine conservation communication neglected.
Adding to the small compilation of marine conservation communication literature, this integrative review provides a new understanding of how six message frames (
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Tài liệu tham khảo
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