Megaphoning effects of skepticism, cynicism, and situational motivation on an environmental CSR activity

Public Relations Review - Tập 47 - Trang 102082 - 2021
Myoung-Gi Chon1, Young Kim2
1School of Communication and Journalism, Auburn University, 237 Tichenor Hall, Auburn, AL, 36830, United States
2J. William and Mary Diederich College of Communication, Marquette University, Johnston Hall 423, Milwaukee, WI 53233, United States

Tài liệu tham khảo

Aksak, 2016, Corporate social responsibility and CSR fit as predictors of corporate reputation: A global perspective, Public Relations Review, 42, 79, 10.1016/j.pubrev.2015.11.004 Andersson, 1996, Employee cynicism: An examination using a contract violation framework, Human Relations, 49, 1395, 10.1177/001872679604901102 Bach, 2012, Online consumer complaint behaviors: The dynamics of service failures, consumers' word of mouth, and organization-consumer relationships, International Journal of Strategic Communication, 6, 59, 10.1080/1553118X.2011.634871 Bae, 2013, The influence of cultural aspects on public perception of the importance of CSR activity and purchase intention in Korea, Asian Journal of Communication, 23, 68, 10.1080/01292986.2012.725174 Barcelos, 2018, Watch your tone: How a brand’s tone of voice on social media influences consumer responses, Journal of Interactive Marketing, 41, 60, 10.1016/j.intmar.2017.10.001 Birkey, 2016, Does assurance on CSR reporting enhance environmental reputation? An examination in the US context, Accounting Forum, 40, 143, 10.1016/j.accfor.2016.07.001 Boush, 1994, Adolescent skepticism toward TV advertising and knowledge of advertiser tactics, Journal of consumer research, 21, 165, 10.1086/209390 Brown, 2005, Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context, Journal of the Academy of Marketing Science, 33, 123, 10.1177/0092070304268417 Chen, 2021, The association spillover mechanism of CSR crises: Evidence from the Uber case, Journal of Public Relations Research, 1 Chen, 2018, CSR types and the moderating role of corporate competence, European Journal of Marketing, 52, 1358, 10.1108/EJM-12-2016-0702 Cho, 2012, Corporate social responsibility (CSR) as a halo effect in issue management: Public response to negative news about pro-social local private companies, Asian Journal of Communication, 22, 372, 10.1080/01292986.2012.681666 Chon, 2019, Government public relations when trouble hits: Exploring political dispositions, situational variables, and government–public relationships to predict communicative action of publics, Asian Journal of Communication, 29, 424, 10.1080/01292986.2019.1649438 Chon, 2021, Predicting public support for government actions in a public health crisis: Testing fear, organization-public relationship, and behavioral intention in the framework of the situational theory of problem solving, Health Communication, 36, 476, 10.1080/10410236.2019.1700439 Chung, 2019, Visual CSR messages and the effects of emotional valence and arousal on perceived CSR motives, attitude, and behavioral intentions, Communication Research, 46, 926, 10.1177/0093650216689161 Cortado, 2016, Use of social networks as a CSR communication tool, Cogent Business & Management, 3, 10.1080/23311975.2016.1187783 Cox, 2019, Corporate social responsibility in 2019: Social issues people expect businesses to support, Clutch David, 2005, Corporate social responsibility practices, corporate identify, and purchase intention: A dual-process model, Journal of Public Relations Research, 17, 291, 10.1207/s1532754xjprr1703_4 de Jong, 2020, Different shades of greenwashing: Consumers’ reactions to environmental lies, half-lies, and organizations taking credit for following legal obligations, Journal of Business and Technical Communication, 34, 38, 10.1177/1050651919874105 Dempsey, 2019, Lawyers challenge BP over ‘greenwashing’ Ad campaign, Financial Times Devin, 2014, Communicating engagement in corporate social responsibility: A meta-level construal of engagement, Journal of Public Relations Research, 26, 436, 10.1080/1062726X.2014.956104 Dhanesh, 2013, Building communities: The postmodern CSR practitioner as a dialectical activist-agent in India, Public Relations Review, 39, 398, 10.1016/j.pubrev.2013.07.019 Dutot, 2016, CSR communication strategies through social media and influence on e-reputation, Management Decision, 54, 363, 10.1108/MD-01-2015-0015 Ford, 1990, Consumer skepticism of advertising claims: Testing hypotheses from economics of information, Journal of consumer research, 16, 433, 10.1086/209228 Forehand, 2003, When is honesty the best policy? The effect of stated company intent on consumer skepticism, Journal of Consumer Psychology, 13, 349, 10.1207/S15327663JCP1303_15 Gaski, 2005, National aggregate consumer sentiment toward marketing: A thirty-year retrospective and analysis, Journal of Consumer Research, 31, 859, 10.1086/426623 Grayson, 2017 Grunig, 1984 Hair, 2010 Ham, 2020, The effects of CSR communication in corporate crises: Examining the role of dispositional and situational CSR skepticism in context, Public Relations Review, 46, 1, 10.1016/j.pubrev.2019.05.013 Ham, 2019, The role of CSR in crises: Integration of situational crisis communication theory and the persuasion knowledge model, Journal of Business Ethics, 158, 353, 10.1007/s10551-017-3706-0 Han, 1994, Persuasion and culture: Advertising appeals in individualistic and collectivistic societies, Journal of Experimental Social Psychology, 30, 326, 10.1006/jesp.1994.1016 Han, 2019, Environmental corporate social responsibility and the strategy to boost the airline’s image and customer loyalty intentions, Journal of Travel & Tourism Marketing, 36, 371, 10.1080/10548408.2018.1557580 Helm, 2015, Consumer cynicism: Developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours, International Journal of Consumer Studies, 39, 515, 10.1111/ijcs.12191 2000 Hong, 2009, Effects of reputation, relational satisfaction, and customer–company identification on positive word-of-mouth intentions, Journal of Public Relations Research, 21, 381, 10.1080/10627260902966433 Hu, 1999, Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives, Structural Equation Modeling: A Multidisciplinary Journal, 6, 1, 10.1080/10705519909540118 Illia, 2013, Communicating corporate social responsibility to a cynical public, MIT Sloan Management Review, 54, 2 Jalilvand, 2017, Social responsibility influence on customer trust in hotels: Mediating effects of reputation and word-of-mouth, Tourism Review, 72, 1, 10.1108/TR-09-2016-0037 Jansen, 2009, Twitter power: Tweets as electronic word of mouth, Journal of the American Society for Information Science and Technology, 60, 2169, 10.1002/asi.21149 Ji, 2021, Theoretical insights of CSR research in communication from 1980 to 2018: A bibliometric network analysis, Journal of Business Ethics, 1 Karaosmanoglu, 2016, CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity, Journal of Business Research, 69, 4161, 10.1016/j.jbusres.2016.03.035 Karem Kolkailah, 2012, The impact of corporate social responsibility initiatives on consumers' behavioural intentions in the Egyptian market, International Journal of Consumer Studies, 36, 369, 10.1111/j.1470-6431.2011.01070.x Kim, 2019, The process model of corporate social responsibility (CSR) communication: CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation perception, Journal of Business Ethics, 154, 1143, 10.1007/s10551-017-3433-6 Kim, 2016, Understanding publics’ perception and behaviors in crisis communication: Effects of crisis news framing and publics’ acquisition, selection, and transmission of information in crisis situations, Journal of Public Relations Research, 28, 35, 10.1080/1062726X.2015.1131697 Kim, 2014, Public expectations of CSR communication: What and how to communicate CSR, Public Relations Journal, 8, 1 Kim, 2011, Problem solving and communicative action: A situational theory of problem solving, Journal of Communication, 61, 120, 10.1111/j.1460-2466.2010.01529.x Kim, 2012, The complex attribution process of CSR motives, Public Relations Review, 38, 168, 10.1016/j.pubrev.2011.09.024 Kim, 2011, Strategic thinking about employee communication behavior (ECB) in public relations: Testing the models of megaphoning and scouting effects in Korea, Journal of Public Relations Research, 23, 243, 10.1080/1062726X.2011.582204 Kim, 2019, The role of public skepticism and distrust in the process of CSR communication, International Journal of Business Communication, 1 Koinig, 2018, Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels: An international study, International Journal of Advertising, 37, 718, 10.1080/02650487.2018.1498653 Kotler, 2005, Best of breed: When it comes to gaining a market edge while supporting a social cause, “corporate social marketing” leads the pack, Social Marketing Quarterly, 11, 91, 10.1080/15245000500414480 Kruglanski, 1996, Motivated social cognition: Principles of the interface, 493 Lee, 2017, The status of corporate social responsibility research in public relations: A content analysis of published articles in eleven scholarly journals from 1980 to 2015, Public Relations Review, 43, 211, 10.1016/j.pubrev.2016.10.001 Lee, 2021, The co-creation of social value: What matters for public participation in corporate social responsibility campaigns, Journal of Public Relations Research, 1 Leonidou, 2017, Gray shades of green: Causes and consequences of green skepticism, Journal of Business Ethics, 144, 401, 10.1007/s10551-015-2829-4 Lim, 2017, Communicating corporate social responsibility (CSR): Stakeholder responsiveness and engagement strategy to achieve CSR goals, Public Relations Review, 43, 768, 10.1016/j.pubrev.2017.06.007 Lin, 2016, How does environmental irresponsibility impair corporate reputation? A multi‐method investigation, Corporate Social Responsibility and Environmental Management, 23, 413, 10.1002/csr.1387 Martínez, 2013, CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction, International Journal of Hospitality Management, 35, 89, 10.1016/j.ijhm.2013.05.009 Menguc, 2010, The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm’s performance, Journal of Business Ethics, 94, 279, 10.1007/s10551-009-0264-0 Mohr, 1998, The development and testing of a measure of skepticism toward environmental claims in marketers' communications, Journal of Consumer Affairs, 32, 30, 10.1111/j.1745-6606.1998.tb00399.x Murray, 1991, A test of services marketing theory: Consumer information acquisition activities, Journal of Marketing, 55, 10, 10.1177/002224299105500102 Newman, 2019, Reducing skepticism about corporate social responsibility: Roles of gender and agentic-communal orientations, Journal of Consumer Marketing, 36, 189, 10.1108/JCM-02-2018-2577 Obermiller, 1998, Development of a scale to measure consumer skepticism toward advertising, Journal of Consumer Psychology, 7, 159, 10.1207/s15327663jcp0702_03 Odou, 2011, Consumer cynicism: From resistance to anti-consumption in a disenchanted world?, European Journal of Marketing, 45, 1799, 10.1108/03090561111167432 Ogunfowora, 2018, Media depictions of CEO ethics and stakeholder support of CSR initiatives: The mediating roles of CSR motive attributions and cynicism, Journal of Business Ethics, 150, 525, 10.1007/s10551-016-3173-z Rim, 2016, Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR, Journal of Public Relations Research, 28, 248, 10.1080/1062726X.2016.1261702 Romani, 2016, Corporate socially responsible initiatives and their effects on consumption of green products, Journal of Business Ethics, 135, 253, 10.1007/s10551-014-2485-0 Rumbo, 2002, Consumer resistance in a world of advertising clutter: The case of Adbusters, Psychology & Marketing, 19, 127, 10.1002/mar.10006 Ryu, 2019, Asymmetric negative influence of cynicism and skepticism: A study of preventative communication, International Journal of Advertising, 38, 577, 10.1080/02650487.2019.1596448 Sen, 2001, Does doing good always lead to doing better? Consumer reactions to corporate social responsibility, Journal of Marketing Research, 38, 225, 10.1509/jmkr.38.2.225.18838 Shin, 2016, The role of negative emotions on motivation and communicative action: Testing the validity of situational theory of problem solving in the context of South Korea, Asian Journal of Communication, 26, 76, 10.1080/01292986.2015.1083597 Skarmeas, 2013, When consumers doubt, watch out! The role of CSR skepticism, Journal of Business Research, 66, 1831, 10.1016/j.jbusres.2013.02.004 Tam, 2018, The origins of distant voicing: Examining relational dimensions in public diplomacy and their effects on megaphoning, Public Relations Review, 44, 407, 10.1016/j.pubrev.2018.04.005 Trendafiova, 2017, Linking corporate social responsibility in sport with community development: An added source of community value, Sport in Society, 20, 938, 10.1080/17430437.2016.1221935 Vaidyanathan, 2005, Using commitments to drive consistency: enhancing the effectiveness of cause‐related marketing communications, Journal of Marketing Communications, 11, 231, 10.1080/0144619052000345600 Vanhamme, 2009, Too good to be true!”. The effectiveness of CSR history in countering negative publicity, Journal of Business Ethics, 85, 273, 10.1007/s10551-008-9731-2 Villagra, 2016, Communicating Corporate Social Responsibility: Re-assessment of classical theories about fit between CSR actions and corporate activities, Communication & Society, 29, 133, 10.15581/003.29.35927 Walsh, 2009, Examining the antecedents and consequences of corporate reputation: A customer perspective, British Journal of Management, 20, 187, 10.1111/j.1467-8551.2007.00557.x Wigley, 2008, Gauging consumers’ response to CSR activities: Does increased awareness make cents?, Public Relations Review, 34, 306, 10.1016/j.pubrev.2008.03.034 Yoon, 2006, The effect of corporate social responsibility (CSR) activities on companies with bad reputations, Journal of Consumer Psychology, 16, 377, 10.1207/s15327663jcp1604_9 Zhang, 2017, Consumer skepticism towards CSR messages, International Journal of Contemporary Hospitality Management, 29, 2070, 10.1108/IJCHM-11-2015-0666