Mediating roles of self-presentation desire in online game community commitment and trust behavior of Massive Multiplayer Online Role-Playing Games

Anderson, 1992, Assumptions and comparative strengths of the two-step approach, Sociological Methods & Research, 20, 321, 10.1177/0049124192020003002 Armstrong, 1996, The real value of online communities, Harvard Business Review, 134 Ashforth, 1989, Social identity theory and the organization, Academy of Management Review, 14, 20, 10.5465/amr.1989.4278999 Babin, 1998, Employee behavior in a service environment: A model and test of potential differences between men and women, Journal of Marketing, 62, 77, 10.2307/1252162 Bagozzi, 1988, On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16, 74, 10.1007/BF02723327 Bauer, 2002, Building customer relations over the internet, Industrial Marketing Management, 31, 155, 10.1016/S0019-8501(01)00186-9 Baumeister, 1998, The self, 680 Belk, 1988, Possessions and the extended self, Journal of Consumer Research, 15, 139, 10.1086/209154 Bentler, 1980, Significance tests and goodness of fit in the analysis of covariance structures, Psychological Bulletin, 88, 588, 10.1037/0033-2909.88.3.588 Berry, 1995, Relationship marketing of services growing interest, emerging perspectives, Journal of the Academy of Marketing Science, 23, 236, 10.1177/009207039502300402 Bhattacharya, 1995, Understanding the bond of identification: An investigation of its correlates among art museum members, Journal of Marketing, 59, 46, 10.2307/1252327 Bollen, 1989 Brakus, 2009, Brand experience : What is it? How is it measured? Does it affect loyalty?, Journal of Marketing, 73, 52, 10.1509/jmkg.73.3.52 Brignall, T. W., & Valey, T. L. (2007). An online community as a new tribalism: The world of warcraft. Paper presented at the Proceedings of the 40th Hawaii international conference on system science. Chaudruri, 2001, The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty, Journal of Marketing, 65, 81, 10.1509/jmkg.65.2.81.18255 Chen, 2004, Improving the quality of online presence through interactivity, Information and Management, 42, 217, 10.1016/j.im.2004.01.005 Dominick, 1999, Who do you think you are? Personal home pages and self-presentation on the world wide web, Journalism and Mass Communication Quarterly, 76, 646, 10.1177/107769909907600403 Ellison, N., Heino, R., & Gibbs, J. (2006). Managing impressions online: Self-presentation processes in the online dating environment. Journal of Computer-Mediated Communication, 11(2). <http://jcmc.indiana.edu/vol11/issue2/ellison.html> (article 2). Fornell, 1981, Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18, 39, 10.2307/3151312 Garbarino, 1999, The different roles of satisfaction, trust, and commitment in customer relationship, Journal of Marketing, 63, 70, 10.2307/1251946 Goldsmith, 1992, Identifying innovators in consumer product markets, European Journal of Marketing, 26, 42, 10.1108/03090569210022498 Gruen, 2000, Relationship marketing activities, commitment and membership behavior in professional associations, Journal of Marketing, 64, 34, 10.1509/jmkg.64.3.34.18030 Hair, 2006 Hall, 2004, Creation and recreation: Motivating collaboration to generate Knowledg Capital in online communities, International Journal of Information Management, 24, 235, 10.1016/j.ijinfomgt.2004.02.004 Hoffman, 1996, Marketing in hypermedia computer-mediated environments: Conceptual foundations, Journal of Marketing, 60, 50, 10.2307/1251841 Jung, 2007, Motivations and self-presentation strategies on Korean-based ‘Cyworld’ Webblog format personal homepages, CyberPsycholgy and Behavior, 10, 24, 10.1089/cpb.2006.9996 Kang, 2009, The impact of social support and psychological factors on Guld Members‘ flow and loyalty in MMORPG, Asian Pacific Journal of Information Systems, 19, 69 Kim, 2001, The effect of personality and brand identification on brand loyalty: Applying the theory of social identification, Japanese Psychological Research, 43, 195, 10.1111/1468-5884.00177 Kim, 2007, Why people pay for digital items? Presentation desire of online identity, 11th Pacific-Asia Conference on Information Systems, 214 Kim, 2005, Effects of consumer characteristics on benefits sought and importance in attributes of durable goods: Emphasis on consumer innovativeness, social sensitivity, and consumer knowledge, Journal of Korean Marketing Association, 20, 209 Lau, 1989, Individual and contextual influences on group identification, Social Psychology Quarterly, 52, 220, 10.2307/2786717 Leary, 1990, Impression management: A literature review and two-component model, Psychological Bulletin, 107, 34, 10.1037/0033-2909.107.1.34 Leary, 1995 Lee, 2005, The structural relationships between interactivity, identification, relationship quality, and loyalty of e-brand in internet site, Asia Pacific Journal of Information Systems, 15, 1 Liu, 2002, What is interactivity and is it always such a good thing?: Implications of definitions, person and situation for the influence of interactivity on advertising effectiveness, Journal of Advertising, 31, 53, 10.1080/00913367.2002.10673685 Long, 2000, Consumption values and relationships: Segmenting the market for frequency programs, Journal of Consumer Marketing, 17, 214, 10.1108/07363760010329201 Macneil, 1980 Mael, 1992, Alumni and their alma mater: A partial test of the reformulated model of organizational identification, Journal of Organizational Behavior, 13, 103, 10.1002/job.4030130202 McMillan, 2002, Measures of perceived interactivity: An exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity, Journal of Advertising, 31, 29, 10.1080/00913367.2002.10673674 Midgley, 1978, Innovativeness: The concept and its measurement, Journal of Consumer Research, 4, 229, 10.1086/208701 Mitchell, W. L (1999). Moving the museum onto the Internet: The use of virtual entertainments in education about ancient Egypt. In J. A. Vince, R. A. Earnshaw (Eds.), Vitruql Worlds on the Internet (pp. 263–278). IEEE Computer Society Press. Moorman, 1992, Relationships between providers and users of market research: The dynamics of trust within and between organizations, Journal of Marketing Research, 29, 314, 10.2307/3172742 Morgan, 1994, The commitment-trust theory of relationship marketing, Journal of Marketing, 58, 20, 10.2307/1252308 Mullen, 1995, Diagnosing measurement equivalence in cross-national research, Journal of International Business Studies, 26, 573, 10.1057/palgrave.jibs.8490187 Muniz, 2001, Brand community, Journal of Consumer Research, 27, 412, 10.1086/319618 Novak, 2000, Measuring the customer experience in online environments: A structural modeling approach, Marketing Science, 19, 22, 10.1287/mksc.19.1.22.15184 O’Reilly, 1986, Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization of pro-social behavior, Journal of Applied Psychology, 71, 492, 10.1037/0021-9010.71.3.492 Onkvisit, 1987, Self-concept and image congruence: Some research and managerial implications, Journal of Consumer Marketing, 9, 13, 10.1108/eb008185 Podsakoff, 2003, Common method biases in behavioral research: A critical review of the literature and recommended remedies, Journal of Applied Psychology, 88, 879, 10.1037/0021-9010.88.5.879 Roberts, 1992, Children in sports, Sport Science Review, 1, 46 Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). Free Press. Rubin, 1995, Social relationships and social skills: A conceptual and empirical analysis, 63 Schau, 2003, We are what we post? Self-presentation in personal web space, Journal of Consumer Research, 30, 385, 10.1086/378616 Schlenker, 1975, Self-presentation: Managing the impression of consistency when reality interferes with self enhancement, Journal of Personality and Social Psychology, 32, 1030, 10.1037/0022-3514.32.6.1030 Schlenker, 1980 Schneider, 1981, 23 Shamir, 1990, Calculations, values, and identities: The sources of collectivistic work motivation, Human Relations, 43, 313, 10.1177/001872679004300402 Shavitt, 1990, The role of attitude objects in attitude functions, Journal of Experimental Social Psychology, 26, 124, 10.1016/0022-1031(90)90072-T Singh, 1995, Measurement issues in cross national research, Journal of International Business Studies, 26, 597, 10.1057/palgrave.jibs.8490188 Sirgy, 1982, Self-concept in consumer behavior: A critical review, Journal of Consumer Research, 9, 287, 10.1086/208924 Szmigin, 2005, Online community: Enhancing the relationship marketing concept through customer bonding, International Journal of Service Industry Management, 16, 480, 10.1108/09564230510625778 Tajfel, 1979, An integrative theory of intergroup conflict, 33 Trammell, 2005, Examining the new influence – A self-presentation study of a-list blogs, Journalism and Mass Communication Quarterly, 82, 968, 10.1177/107769900508200413 Turner, 1987 Underwood, 2001, Building service brands via social identity: Lessons from the sports marketplace, Journal of Marketing Theory and Practice (Winter), 1, 13 Ye, 2006, System-performance modeling for massively multiplyer online role-playing games, IBM System Journal, 45, 45, 10.1147/sj.451.0045 Yee, 2006, The demographics, motivations and derived experiences of users of massively multi-user online graphical environment, Teleoperaors and Virtual Environment, 15, 309, 10.1162/pres.15.3.309 Zarantonello, 2007, Development of the brand experience scale, Advances in Consumer Research, 34, 580 Zhao, 2010, Antecedents of the closeness of human-avatar relationships in a virtual world, Journal of Database Management, 21, 41, 10.4018/jdm.2010040103 Ziamou, 2003, Innovations in product functionality: When and why are explicit comparisons effective?, Journal of Marketing, 67, 49, 10.1509/jmkg.67.2.49.18606