Measuring the effectiveness of casino promotions

International Journal of Hospitality Management - Tập 21 - Trang 189-202 - 2002
Anthony F. Lucas1, John T. Bowen2
1University of Nevada, 4505 Maryland Parkway, Box 456021, Las Vegas, NV 89154-6021, USA
2University of Nevada, 4505 Maryland Parkway, Box 456023, Las Vegas, NV 89154-6023, USA

Tài liệu tham khảo

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