Đo lường năng lực động trong các doanh nghiệp khởi nghiệp: Khám phá sự thay đổi chiến lược trong ngành sản xuất hàng hóa xanh của Hoa Kỳ thông qua dữ liệu từ trang web

The Journal of Technology Transfer - Tập 45 Số 5 - Trang 1451-1480 - 2020
Sanjay Arora1, Li Yin2, Jan Youtie3, Philip Shapira4
1Ernst & Young, LLP, Washington, DC, 20005, USA
2School of International Relations and Public Affairs, Fudan University, Shanghai 200433, China
3Enterprise Innovation Institute, Georgia Institute of Technology, Atlanta, GA 30308, USA
4Manchester Institute of Innovation Research, Alliance Manchester Business School, University of Manchester, Manchester, M15 6PB, UK

Tóm tắt

Nghiên cứu khởi nghiệp cho rằng khả năng phát triển của một doanh nghiệp nhỏ phụ thuộc vào khả năng cảm nhận và phản ứng với những thay đổi trên thị trường cũng như môi trường rộng lớn hơn đối với hàng hóa và dịch vụ của doanh nghiệp. Tuy nhiên, việc phát triển các biện pháp chi tiết về khả năng nội bộ trên quy mô lớn thường bị hạn chế bởi việc thiếu dữ liệu từ các nguồn thông thường, tỷ lệ phản hồi khảo sát thấp và sự suy giảm trong các bảng điều tra. Sự xuất hiện của các nguồn thông tin mới, bao gồm các tập dữ liệu lớn từ các hoạt động trực tuyến của doanh nghiệp, cùng với các phương pháp tính toán tiên tiến, mở ra những khả năng phân tích mới mẻ. Trong nghiên cứu khai thác này, chúng tôi hướng tới việc sử dụng dữ liệu từ trang web có sẵn miễn phí để đánh giá khả năng nội bộ, cụ thể là cho việc cảm nhận và phản ứng với thị trường. Để hiện thực hóa cấu trúc của việc nắm bắt, bài báo áp dụng mô hình hóa chủ đề, một phương pháp khai thác văn bản thường được sử dụng trong khoa học máy tính, trên dữ liệu trang web lưu trữ từ Wayback Machine cho hai khoảng thời gian, 2008–2009 và 2010–2011, nhằm giải thích sự tăng trưởng doanh thu cho các doanh nghiệp hàng hóa xanh trong hai khoảng thời gian sau, từ 2010 đến 2012. Chúng tôi phát hiện ra rằng có một mối quan hệ hình chữ U ngược nội sinh giữa việc nắm bắt thị trường và sự tăng trưởng doanh thu. Mức độ tập trung gia tăng vào khu vực địa lý cục bộ của doanh nghiệp cũng dự đoán được sự tăng trưởng doanh thu. Chúng tôi xem xét những phát hiện này dưới ánh sáng của tài liệu chuyên gia về tính linh hoạt và khả năng chuyển hướng của doanh nghiệp và thảo luận về cơ hội cho các công trình tương lai sử dụng dữ liệu từ trang web để nghiên cứu về khởi nghiệp và quản lý chiến lược đổi mới.

Từ khóa


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The Journal of Technology Transfer

Tập 45 Số 5

1451-1480

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