Mass media campaigns reduce the incidence of drinking and driving
Tài liệu tham khảo
Murray, 1996, volume 1
2004
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Newstead, 1993
White, 2000
Tay R. Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification? Accident Analysis and Prevention; in press.
Tay R. The effectiveness of enforcement and publicity campaigns on serious crashes involving young male drivers: are drink driving and speeding similar? Accident Analysis and Prevention; in press.
Cameron, 1998
Macpherson, 1998, New Zealand drink driving statistics, Marketing Bulletin, 9, 40
Tay, 1999, Effectiveness of the anti-drink driving advertising campaign in New Zealand, Road and Transport Research, 8, 3
Tay, 2001, Methodological issues in evaluation models, Road and Transport Research, 10, 29
Mathijssen M. Drink driving policy and road safety in the Netherlands: a retrospective analysis. Transportation Research Part E; forthcoming.
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King, 1990, Fear Arousing Anti-Drinking and Driving PSAs, Current Issues and Research in Advertising, 12, 155
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Tay, 2002, Who are we scaring with high fear road safety campaigns?, Asia Pacific Journal of Transport, 4, 1
Lewis I, Tay R, Watson B. The Relationship between the Third-Person Effect and the Acceptance of Fear-Based Road Safety Advertisements. Proceedings of the Australia and New Zealand Marketing Academy Conference, December 2003, Adelaide, Australia.
Lewis I, Watson B & Tay R. Are Current Advertisements Ineffective for Male Road Users? Proceedings of the Road Safety Research, Policing and Education Conference, September 2003, Sydney, Australia.
Tay, 2003, Changing Drivers’ Intentions and Behaviours Using Fear-Based Driver Fatigue Advertising, Health Marketing Quarterly, 19, 55
Tay R, Champness P, Watson B. The Effects of Two Road Safety Advertisements on Viewers’ Perceptions and Driving Intentions, Proceedings of the 39th Annual Conference of the Canadian Transportation Research Forum, May 2004, Calgary, Canada.
Murray, 1993, Evaluating an anti-drinking and driving advertising campaign with a sample survey and time series intervention analysis, Journal of the American Statistical Association, 88, 50, 10.2307/2290691
Donovan, 1999, Executing effective road safety advertising, Accident Analysis and Prevention, 31, 243, 10.1016/S0001-4575(98)00074-8
