Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

Emerald - 2003
DanSteinbock1
1Director, Centre of International Business Research [CIBR], Helsinki School of Economics [HSE], Email: [email protected]

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Tài liệu tham khảo

Kotler, P. et al. (2002), Marketing Moves: A New Approach to Profits, Growth and Revewal, Harvard Business School Press, Boston, MA.

Steinbock, D. (2001), The Nokia Revolution, Amacom, New York, NY.

Steinbock, D. (2002), Wireless Horizon, Amacom, New York, NY.

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Emerald

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