Marketing-operations alignment: A review of the literature and theoretical background

Bennis, 2005, How business schools lost their way, Harv Bus Rev, 83, 96 Bensaou, 1995, Configurations of interorganizational relationships: a comparison between US and Japanese automakers, Manag Sci, 41, 1471, 10.1287/mnsc.41.9.1471 Brettel, 2011, Cross-functional integration of R&D, marketing, and manufacturing in radical and incremental product innovations and its effects on project effectiveness and efficiency, J Prod Innov Manag, 28, 251, 10.1111/j.1540-5885.2011.00795.x Calantone, 2002, Investigating the manufacturing-marketing interface in new product development: does context affect the strength of relationships?, J Oper Manag, 20, 273, 10.1016/S0272-6963(02)00009-8 Christopher, 2016 Dixon, 2014, The role of coordinated marketing-operations strategy in services: Implications for managerial decisions and execution, J Serv Manag, 25, 275, 10.1108/JOSM-02-2014-0060 Doty, 1993, Fit, equifinality and organizational effectiveness: a test of two configurational theories, Acad Manag J, 36, 1196, 10.2307/256810 Eliashberg, 1987, Marketing-production decisions in an industrial channel of distribution, Manag Sci, 33, 981, 10.1287/mnsc.33.8.981 Eliashberg, 1993, Marketing-production joint decision-making, 10.1016/S0927-0507(05)80041-6 Erickson, 2012, Transfer pricing in a dynamic marketing-operations interface, Eur J Oper Res, 216, 326, 10.1016/j.ejor.2011.07.042 Feng, 2008, The value of sales and operations planning in oriented strand board industry with make-to-order manufacturing system: cross functional integration under deterministic demand and spot market recourse, Int J Prod Econ, 115, 189, 10.1016/j.ijpe.2008.06.002 Frankel, 2015, Cross-functional integration revisited: exploring the conceptual elephant, J Bus Logist, 36, 18, 10.1111/jbl.12081 Gast, 2012, The social side of strategy, McKinsey Q, 2, 82 Gattiker, 2007, Enterprise resource planning (ERP) systems and the manufacturing–marketing interface: an information-processing theory view, Int J Prod Res, 45, 2895, 10.1080/00207540600690511 Gerow, 2011 Gerow, 2015, Six types of IT-business strategic alignment: an investigation of the constructs and their measurement, Eur J Inf Syst, 24, 465, 10.1057/ejis.2014.6 Hausman, 1993, The manufacturing/marketing interface: Critical strategic and tactical linkages Hausman, 2002, Why should marketing and manufacturing work together? Some exploratory empirical results, J Oper Manag, 20, 241, 10.1016/S0272-6963(02)00010-4 Hayes, 1979, Link manufacturing process and product lifecycles, Harv Bus Rev, 57, 133 Henderson, 1999, Strategic alignment: leveraging information technology for transforming organizations, IBM Syst J, 38, 472, 10.1147/SJ.1999.5387096 Hinings, 1996, Values and organizational structure, Hum Relat, 49, 885, 10.1177/001872679604900702 Huang, 2010, Dynamic capability: impact of process alignment and organizational learning culture on performance, J World Bus, 45, 285, 10.1016/j.jwb.2009.09.003 Kabadayi, 2007, The performance implications of designing multiple channels to fit with strategy and environment, J Mark, 71, 195, 10.1509/jmkg.71.4.195 Kaplan, 2006 Karmarkar, 1996, Integrative research in marketing and operations management, J Mark Res, 33, 125, 10.1177/002224379603300201 Kathuria, 2007, Organizational alignment and performance: past, present and future, Manag Decis, 45, 503, 10.1108/00251740710745106 Klaus, 2014, Getting in with the in crowd: how to put marketing back on the CEO's agenda, J Serv Manag, 25, 195, 10.1108/JOSM-02-2014-0041 Kleinaltenkamp, 2012, Resource integration, Mark Theory, 12, 201, 10.1177/1470593111429512 Kong, 2015, Effects of marketing–manufacturing integration across stages of new product development on performance, Int J Prod Res, 53, 2269, 10.1080/00207543.2014.932934 Kotler, 2012 Lawrence, 1967, Differentiation and integration in complex organizations, Adm Sci Q, 12, 1, 10.2307/2391211 Lee, 1993, Optimal and heuristic decision strategies for integrated production and marketing planning, Decis Sci, 24, 1203, 10.1111/j.1540-5915.1993.tb00511.x Lee, 2015, Structural marketing: using organizational structure to achieve marketing objectives, J Acad Mark Sci, 43, 73, 10.1007/s11747-014-0402-9 MacKenzie, 2011, Construct measurement and validation procedures in MIS and behavioral research: Integrating new and existing techniques, MIS Q, 34, 293, 10.2307/23044045 Malhotra, 2002, Spanning the continuum between marketing and operations, J Oper Manag, 20, 209, 10.1016/S0272-6963(02)00019-0 Marques, 2014, Exploring the relationship between marketing and operations: neural network analysis of marketing decision impacts on delivery performance, Int J Prod Econ, 153, 178, 10.1016/j.ijpe.2014.02.020 Miller, 1987, The genesis of configuration, Acad Manag Rev, 12, 686, 10.5465/amr.1987.4306720 Miller, 1990, Organizational configurations: cohesion, change and prediction, Hum Relat, 43, 771, 10.1177/001872679004300805 Miller, 1996, Configurations revisited, Strateg Manag J, 17, 505, 10.1002/(SICI)1097-0266(199607)17:7<505::AID-SMJ852>3.0.CO;2-I Miller, 1999, Notes on the study of configurations, Manag Int Rev, 39, 27, 10.1007/978-3-322-90991-6_3 Mollenkopf, 2011, Creating value through returns management: exploring the marketing-operations interface, J Oper Manag, 29, 391, 10.1016/j.jom.2010.11.004 Nadler, 1983, A general diagnostic model for organizational behavior: applying a congruence perspective Narver, 1990, The effect of marketing orientation on business profitability, J Mark, 54, 20, 10.1177/002224299005400403 Nath, 2010, The impact of marketing capability, operations capability and diversification strategy on performance: a resource-based view, Ind Mark Manag, 39, 317, 10.1016/j.indmarman.2008.09.001 Oliva, 2011, Cross-functional alignment in supply chain planning: a case study of sales and operations planning, J Oper Manag, 29, 434, 10.1016/j.jom.2010.11.012 Olson, 2001, Patterns of cooperation during new product development among marketing, operations and R&D: implications for project performance, J Prod Innov Manag, 18, 258, 10.1111/1540-5885.1840258 Pagell, 2004, Understanding the factors that enable and inhibit the integration of operations, purchashing and logistics, J Oper Manag, 22, 459, 10.1016/j.jom.2004.05.008 Paiva, 2010, Manufacturing and marketing integration from a cumulative capabilities perspective, Int J Prod Econ, 126, 379, 10.1016/j.ijpe.2010.04.031 Palmer, 2007, Assessing information alignment in production organizations, 51, 981 Parente, 1998, Across the manufacturing-marketing interface: Classification of significant research, Int J Oper Prod Manag, 18, 1205, 10.1108/01443579810236638 Parry, 2010, PERSPECTIVE: cross-functional integration in Spanish firms, J Prod Innov Manag, 27, 606, 10.1111/j.1540-5885.2010.00738.x Piercy, 2007, Framing the problematic relationship between the marketing and operations functions, J Strateg Mark, 15, 173 Piercy, 2010, Improving marketing-operations cross-functional relationships, J Strateg Mark, 18, 337, 10.1080/09652541003768095 Piercy, 2004, Strategic marketing and operations relationships: the case of the lean enterprise, J Strateg Mark, 12, 145, 10.1080/0965254042000262896 Porter, 1985 Powell, 1992, Organizational alignment as competitive advantage, Strateg Manag J, 13, 119, 10.1002/smj.4250130204 Rosemann, 2015, The six core elements of business process management Sawhney, 2002, Value creation through enriched marketing-operations interfaces: an empirical study in the printed circuit board industry, J Oper Manag, 20, 259, 10.1016/S0272-6963(02)00006-2 Shapiro, 1977, Can marketing and manufacturing co-exist?, Harv Bus Rev, 55, 104 Skinner, 1974, The focused factory: new approach to managing manufacturing sees our productivity crisis of 'how to compete', Harv Bus Rev, 52, 113 Storbacka, 2012, Strategic account management: alignment of design elements and management practices, J Bus Ind Mark, 27, 259, 10.1108/08858621211221643 Tang, 2010, A review of marketing-operations interface models: from co-existence to coordination and collaboration, Int J Prod Econ, 125, 22, 10.1016/j.ijpe.2010.01.014 Tatikonda, 2001, Integrating operations and marketing perspectives of product innovation: the influence of organizational process factors and capabilities on development performance, Manag Sci, 47, 151, 10.1287/mnsc.47.1.151.10669 Taxén, 2010, Aligning business and knowledge strategies: a practical approach for aligning business and knowledge strategies Thomé, 2014, The impact of sales and operations planning practices on manufacturing operational performance, Int J Prod Res, 52, 2108, 10.1080/00207543.2013.853889 Troy, 2008, Cross-functional integration and new product success: an empirical investigation of the findings, J Mark, 72, 132, 10.1509/jmkg.72.6.132 Turkulainen, 2013, Organizing in the context of global project-based firm—the case of sales–operations interface, Ind Mark Manag, 42, 223, 10.1016/j.indmarman.2012.08.004 Ullah, 2013, A systematic review of business and informationt technology alignment, ACM Trans Manag Inf Syst, 4, 1, 10.1145/2445560.2445564 Vorhies, 2003, A configuration theory assessment of marketing organization fit with business strategy and its relationship with marketing performance, J Mark, 67, 100, 10.1509/jmkg.67.1.100.18588 Weir, 2000, An empirical study of the alignment between manufacturing and marketing strategies, Long Range Plan, 33, 831, 10.1016/S0024-6301(00)00079-0 Wu, 2015, How information technology governance mechanisms and strategic alignment influence organizational performance: insights from a matched survey of business and IT managers, MIS Q, 39, 497, 10.25300/MISQ/2015/39.2.10 Yalabik, 2005, An integrated product returns model with logistics and marketing coordination, Eur J Oper Res, 161, 161, 10.1016/j.ejor.2003.07.006 Yu, 2014, The impacts of marketing and operations capabilities on financial performance in the UK retail sector: a resource-based perspective, Ind Mark Manag, 43, 25, 10.1016/j.indmarman.2013.07.014