Marketing new technology applications: Prestel and some implications for microcomputers

Journal of Microcomputer Applications - Tập 6 - Trang 199-205 - 1983
Chris Graff1
1Department of Marketing, University of Strathclyde, Glasgow, UK

Tài liệu tham khảo

Abernathy, 1978, Patterns of industrial innovation, Technology Review, 80, 3 Cooper, 1975, Why new industrial products fail, Industrial Marketing Management, 4, 315, 10.1016/0019-8501(75)90005-X El-Sherbeny, 1978, Behavioural and organisational influences upon the adoption of industrial product innovation Gold, 1980, On the Adoption of Technological innovation in industry: superficial models and complex decision processes, Omega, 8, 505, 10.1016/0305-0483(80)90083-3 Graff, 1982, The marketing of Prestel to Scottish agriculture, IT'82 Student of the Year Competition Hutt, 1982, In the motor industry Little, 1977, The role of market research in new technology management, Research Management, 20, 10.1080/00345334.1977.11756414 Little, 1979, New technology and the role of marketing, 265 More, 1977, Correlates of primary and secondary information aquisition in new product market assessment Prestel, 1980 Prestel, 1980, Agriculture Sector Analyses Rogers, 1975 Von Hippel, 1978, Users as innovators, Technology Review, 80, 30 Von Hippel, 1979, Customer-active paradigm for industrial product idea generation, 265