Tóm tắt
Opportunities for management consultancy exist when a potential client is faced with problems or uncertainties which cannot be overcome by his own resources, but, unless he is aware that a service which may solve his problem exists, he cannot think of using it. It is therefore obvious that a consultancy should very seriously consider marketing itself. Outlines the kind of marketing programme which could be used by a medium‐sized consultancy, and which was used to enable a particular London‐based consultancy to increase its annual turnover by some 300 per cent over a period of five years.
