Marketing Research Ethics: Researcher’s Obligations toward Human Subjects

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AOM (Academy of Management): ( http:// login.aomonline.org/Membership/Governance/AOMRevisedCodeOfEthics.pdf )

BSA (British Sociological Association): ( www.britsoc.co.uk/new_site/index.php?area=equality&id=63 )

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MRA (Marketing Research Association): ( www.mra.net.org )

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