Tiếp thị Sữa Mẹ - Đảo Ngược Ảnh Hưởng Của Doanh Nghiệp Đối Với Thực Hành Nuôi Dưỡng Trẻ Sơ Sinh

Journal of Urban Health - Tập 85 - Trang 486-504 - 2008
Deborah L. Kaplan1, Kristina M. Graff2
1New York City Department of Health and Mental Hygiene, Bureau of Maternal, Infant and Reproductive Health, New York, USA
2Center for Health and Wellbeing, Princeton University, Princeton, USA

Tóm tắt

Sữa mẹ là tiêu chuẩn vàng cho dinh dưỡng trẻ sơ sinh và là thực phẩm duy nhất cần thiết trong 6 tháng đầu đời của trẻ. Sữa bột dành cho trẻ sơ sinh không đáp ứng đầy đủ và kém hơn sữa mẹ trong việc đáp ứng nhu cầu dinh dưỡng của trẻ. Ngành công nghiệp sữa bột đã góp phần làm giảm tỷ lệ cho con bú thông qua nhiều phương pháp tiếp thị và quảng cáo sữa bột. Ngày nay, tại thành phố New York, dù phần lớn các bà mẹ bắt đầu cho con bú (~85%), một tỷ lệ nhỏ trẻ em được bú mẹ hoàn toàn ở tuần thứ 8 sau sinh (~25%). Bài báo xem xét các thực hành của ngành công nghiệp sữa bột và tác động của những thực hành này. Sau đó, bài báo trình bày cách tiếp cận chiến lược của Sở Y tế và Vệ sinh Tâm thần NYC và các đối tác của họ nhằm thay đổi thực hành tại bệnh viện và giáo dục các nhà cung cấp dịch vụ y tế cũng như công chúng về lợi ích của sữa mẹ, đồng thời cung cấp những bài học rút ra từ những nỗ lực này để làm cho việc cho con bú trở thành phương pháp nuôi dưỡng trẻ em norm và thông thường ở thành phố New York.

Từ khóa

#sữa mẹ #dinh dưỡng trẻ sơ sinh #tiếp thị #ngành công nghiệp sữa bột #thực hành nuôi dưỡng #thành phố New York #giáo dục công chúng #lợi ích của sữa mẹ

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