Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective

International Business Review - Tập 21 Số 5 - Trang 817-830 - 2012
Tassilo Schuster1, Dirk Holtbrügge1
1Friedrich-Alexander University Erlangen-Nürnberg, Department of International Management, Lange Gasse 20, 90403 Nürnberg, Germany

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