Hilton, 1948, "Why Nine Out of Ten New Products Fail", Sales Management, 61, 37
Hilton, 1953, "10 Ways to Cut Your Risk When Test-Marketing", Sales Management, 71, 108
Booz, 1960, 3
Cochran, 1964, Why New Products Fail, The Conference Board Record, 11
Joyce, 1963, Why So Few Really New Products, Printers' Ink, 282
White, 1960, "Watch Out for Four Big Pitfalls in Product Planning", Sales Mgt, 85, 34
Compton, 1968, Tool for R&D Evaluation, Fin. Ex, 32
Cooper, 1966, 198
9. "Commentaries," PMA Bulletin, 5 (Oct. 1968)
Drug Topics Red Book, The Topics Publishing Co., Inc., New York (1951/52, 1953, 1955, 1956, 1957, 1960-1969)
American Druggist Blue Book, American Druggist, New York, (1954/55, 1957/ 58, 1958/59)
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Pradhan, 1965
de Haen, 1963, V
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Cox, William E., "Product Life Cycles As Marketing Models," The J. of Bus., 40, 375 (Oct. 1967)
1958
Cox, op. cit