Manufacturer marketing initiatives and retailer information sharing

Quantitative Marketing and Economics - Tập 11 Số 2 - Trang 263-287 - 2013
Brian Mittendorf1, Jiwoong Shin2, Dae‐Hee Yoon3
1Fisher College of Business, Ohio State University, Columbus, USA
2School of Management, Yale University, New Haven, USA
3Yonsei School of Business, Yonsei University, Seodaemun-gu, Korea

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