Managing for variety in the order acquisition and fulfilment process: The contribution of product configuration systems

McCutcheon, 1994, The customization-responsiveness squeeze, Sloan Management Review, 35, 89

Åhlström, 1999, Implications of mass customization for operations management, International Journal of Operations and Production Management, 19, 262, 10.1108/01443579910249705

Oleson, 1998

Pine, 1993

Ulrich, 1995, The role of product architecture in the manufacturing firm, Research Policy, 24, 419, 10.1016/0048-7333(94)00775-3

Saisse, 1997, Short-term strategic management in mass customized markets, Logistics Information Management, 10, 199, 10.1108/EUM0000000004418

Leonard-Barton, 1987, The case for integrative innovation an expert system at digital, Sloan Management Review, 29, 7

Sviokla, 1990, An examination of the impact of expert system on the firm, MIS Quarterly, 14, 127, 10.2307/248770