MEASURING NON‐USE VALUE OF ENVIRONMENTAL GOODS USING THE CONTINGENT VALUATION METHOD: PROBLEMS OF INFORMATION AND COGNITION AND THE APPLICATION OF COGNITIVE QUESTIONNAIRE DESIGN METHODS

Journal of Agricultural Economics - Tập 46 Số 1 - Trang 97-112 - 1995
George Hutchinson1, Susan Chilton1, John Davis1
1*The authors are, respectively, Lecturer and Research Fellow in the Department of Agricultural and Food Economics and Director of the Centre for Rural Studies, Queen's University, Belfast. This paper arises from research funded by the European Commission CAMAR' Programme. An earlier version was presented at the Agricultural Economics Society Conference, Oxford 1993. The constructive advice of Professor Noel Sheehy, Department of Psychology, Queen's University, Belfast and the helpful comments from the referees and Editor are gratefully acknowledged.

Tóm tắt

Much interest now focuses on the use of the Contingent Valuation Method (CVM) to assess non‐use value of environmental goods. The paper reviews recent literature and highlights particular problems of information provision and respondent knowledge, comprehension and cognition. These must be dealt with by economists in designing CVM surveys for eliciting non‐use values. Cognitive Questionnaire Design Methods are presented which invoke concepts from psychology and tools from cognitive survey design (focus groups and verbal reports) to reduce a complex environmental good into a meaningful commodity that can be valued by respondents in a contingent market. This process is illustrated with examples from the authors' own research valuing alternative afforestation programmes.

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