Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing
Tài liệu tham khảo
Aaker, 1996
Ang, 1996, Chinese consumers’ perception of alpha-numeric brand names, Asia Pacific Journal of Marketing and Logistics, 8, 31, 10.1108/eb010268
Block, 2009, The effect of superstitious beliefs on performance expectations, Journal of the Academy of Marketing Science, 37, 161, 10.1007/s11747-008-0116-y
Berry, 1988, In services, what's in a name?, Harvard Business Review, 28
Boddewyn, 1967, The names of U.S. industrial corporations: A study in change, Names, 15, 39, 10.1179/nam.1967.15.1.39
Chan, 1990, Location in international branding: A preliminary investigation on Chinese names of foreign brands in Hong Kong, International Journal of Advertising, 9, 81, 10.1080/02650487.1990.11107132
Chan, 1997, Brand naming in China: A linguistic approach, Marketing Intelligence and Planning, 15, 227, 10.1108/02634509710177297
Chan, 2001, Chinese brand naming principles: The case of drinks, Marketing Intelligence and Planning, 19, 309, 10.1108/EUM0000000005648
Chan, 2001, Chinese brand naming: A linguistic analysis of the brands of ten product categories, Journal of Product and Brand Management, 10, 103, 10.1108/10610420110388663
Chang, 2009, Using feng shui to create a positive corporate reputation, Corporate Reputation Review, 12, 43, 10.1057/crr.2009.2
Chang, 2008, Luck of the draw: Creating Chinese brand names, Journal of Advertising Research, 48, 523, 10.2501/S0021849908080537
Chang, 2010, Feng shui and its role in corporate reputation and image: A review from business and cultural perspectives, Journal of Architectural and Planning Research, 27, 1
Chien, 2005
Dowling, 2001
Francis, 2002, The impact of linguistic differences on international brand name standardization: A comparison of English and Chinese brand names of Fortune-500 companies, Journal of International Marketing, 10, 98, 10.1509/jimk.10.1.98.19528
Glanzrock, 1995, Banking on heritage at China Trust, Facilities Design & Management, 14, 42
Glynn, 2002, Institutionalizing identity: Symbolic isomorphism and organizational names, Academy of Management Journal, 45, 267, 10.2307/3069296
Hall, 1992, The strategic analysis of intangible resources, Strategic Management Journal, 13, 135, 10.1002/smj.4250130205
Henderson, 2003, Building strong brands in Asia: Selecting the visual components of image to maximize brand strength, International Journal of Research in Marketing, 20, 291, 10.1016/j.ijresmar.2003.03.001
Hobson, 1994, Feng shui: Its impacts on the Asian hospitality industry, International Journal of Contemporary Hospitality Management, 6, 21, 10.1108/09596119410070440
Huang, 1997, Chinese brand name: From general principles to specific rules, International Journal of Advertising, 16, 320, 10.1080/02650487.1997.11104699
Huang, 2005, The role of language and culture in marketing communication: A study of Chinese brand Names, Journal of Asian Pacific Communication, 15, 257, 10.1075/japc.15.2.04hua
Kramer, 2008, Conscious and non-conscious components of superstitious beliefs in judgment and decision-making, The Journal of Consumer Research, 34, 783, 10.1086/523288
Keller, 2003
Lehman, 1991
Li, 2005
Lip, 1988
Lip, 1989
Lip, 1995
McDonald, 1990, The brand-naming enigma in the Asia Pacific context, European Journal of Marketing, 24, 6, 10.1108/EUM0000000000611
Mowen, 2003, Exploring the antecedents and consumer behavior consequences of the trait of superstition, Psychology & Marketing, 20, 1045, 10.1002/mar.10108
Olins, 1989
Pan Asia Human Resource Corporation, 2004
Podel, 1994, Bank design: As a marketing tool, Bank Marketing, 26, 10
Robertson, 1989, Strategically desirable brand name characteristics, Journal of Consumer Marketing, 6, 61, 10.1108/EUM0000000002563
Ruan, 2003
Schmitt, 1995, Language and visual imagery: Issue of corporate identity in East Asia, The Columbia Journal of World Business, Winter, 28, 10.1016/0022-5428(95)90003-9
Schmitt, 1994, Managing corporate and brand identities in the Asia-Pacific Region, California Management Review, 36, 32, 10.2307/41165765
Simmons, 2003, Cultural superstitions and the price endings used in Chinese advertising, Journal of International Marketing, 11, 101, 10.1509/jimk.11.2.101.20161
Song, 2001, Trends in bank architecture, Community Banker, 10, 26
Teece, 1997, Dynamic capabilities and strategic management, Strategic Management Journal, 18, 509, 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z
Tsang, 2004, Toward a scientific inquiry into superstitious business decision-making, Organization Studies, 25, 923, 10.1177/0170840604042405
Tsang, 2004, Superstition and decision-making: Contradiction or complement?, Academy of Management Executive, 18, 92
Yu, 2003