Lucky names: Superstitious beliefs in Chinese corporate branding strategy for bank marketing

The North American Journal of Economics and Finance - Tập 35 - Trang 226-233 - 2016
Hung-Hui Li1, Min-Yu Hsieh2, William Li Chang3
1College of Management, Yuan Ze University, 135 Yuan Tung Rd., Taoyuan 320, Taiwan, ROC
2College of Management, Yuan Ze University, Taiwan, ROC
3Department of Business Administration, China University of Science and Technology, 245 Academia Rd. Sec 3, NanKang Dist., Taipei 11581, Taiwan, ROC

Tài liệu tham khảo

Aaker, 1996 Ang, 1996, Chinese consumers’ perception of alpha-numeric brand names, Asia Pacific Journal of Marketing and Logistics, 8, 31, 10.1108/eb010268 Block, 2009, The effect of superstitious beliefs on performance expectations, Journal of the Academy of Marketing Science, 37, 161, 10.1007/s11747-008-0116-y Berry, 1988, In services, what's in a name?, Harvard Business Review, 28 Boddewyn, 1967, The names of U.S. industrial corporations: A study in change, Names, 15, 39, 10.1179/nam.1967.15.1.39 Chan, 1990, Location in international branding: A preliminary investigation on Chinese names of foreign brands in Hong Kong, International Journal of Advertising, 9, 81, 10.1080/02650487.1990.11107132 Chan, 1997, Brand naming in China: A linguistic approach, Marketing Intelligence and Planning, 15, 227, 10.1108/02634509710177297 Chan, 2001, Chinese brand naming principles: The case of drinks, Marketing Intelligence and Planning, 19, 309, 10.1108/EUM0000000005648 Chan, 2001, Chinese brand naming: A linguistic analysis of the brands of ten product categories, Journal of Product and Brand Management, 10, 103, 10.1108/10610420110388663 Chang, 2009, Using feng shui to create a positive corporate reputation, Corporate Reputation Review, 12, 43, 10.1057/crr.2009.2 Chang, 2008, Luck of the draw: Creating Chinese brand names, Journal of Advertising Research, 48, 523, 10.2501/S0021849908080537 Chang, 2010, Feng shui and its role in corporate reputation and image: A review from business and cultural perspectives, Journal of Architectural and Planning Research, 27, 1 Chien, 2005 Dowling, 2001 Francis, 2002, The impact of linguistic differences on international brand name standardization: A comparison of English and Chinese brand names of Fortune-500 companies, Journal of International Marketing, 10, 98, 10.1509/jimk.10.1.98.19528 Glanzrock, 1995, Banking on heritage at China Trust, Facilities Design & Management, 14, 42 Glynn, 2002, Institutionalizing identity: Symbolic isomorphism and organizational names, Academy of Management Journal, 45, 267, 10.2307/3069296 Hall, 1992, The strategic analysis of intangible resources, Strategic Management Journal, 13, 135, 10.1002/smj.4250130205 Henderson, 2003, Building strong brands in Asia: Selecting the visual components of image to maximize brand strength, International Journal of Research in Marketing, 20, 291, 10.1016/j.ijresmar.2003.03.001 Hobson, 1994, Feng shui: Its impacts on the Asian hospitality industry, International Journal of Contemporary Hospitality Management, 6, 21, 10.1108/09596119410070440 Huang, 1997, Chinese brand name: From general principles to specific rules, International Journal of Advertising, 16, 320, 10.1080/02650487.1997.11104699 Huang, 2005, The role of language and culture in marketing communication: A study of Chinese brand Names, Journal of Asian Pacific Communication, 15, 257, 10.1075/japc.15.2.04hua Kramer, 2008, Conscious and non-conscious components of superstitious beliefs in judgment and decision-making, The Journal of Consumer Research, 34, 783, 10.1086/523288 Keller, 2003 Lehman, 1991 Li, 2005 Lip, 1988 Lip, 1989 Lip, 1995 McDonald, 1990, The brand-naming enigma in the Asia Pacific context, European Journal of Marketing, 24, 6, 10.1108/EUM0000000000611 Mowen, 2003, Exploring the antecedents and consumer behavior consequences of the trait of superstition, Psychology & Marketing, 20, 1045, 10.1002/mar.10108 Olins, 1989 Pan Asia Human Resource Corporation, 2004 Podel, 1994, Bank design: As a marketing tool, Bank Marketing, 26, 10 Robertson, 1989, Strategically desirable brand name characteristics, Journal of Consumer Marketing, 6, 61, 10.1108/EUM0000000002563 Ruan, 2003 Schmitt, 1995, Language and visual imagery: Issue of corporate identity in East Asia, The Columbia Journal of World Business, Winter, 28, 10.1016/0022-5428(95)90003-9 Schmitt, 1994, Managing corporate and brand identities in the Asia-Pacific Region, California Management Review, 36, 32, 10.2307/41165765 Simmons, 2003, Cultural superstitions and the price endings used in Chinese advertising, Journal of International Marketing, 11, 101, 10.1509/jimk.11.2.101.20161 Song, 2001, Trends in bank architecture, Community Banker, 10, 26 Teece, 1997, Dynamic capabilities and strategic management, Strategic Management Journal, 18, 509, 10.1002/(SICI)1097-0266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z Tsang, 2004, Toward a scientific inquiry into superstitious business decision-making, Organization Studies, 25, 923, 10.1177/0170840604042405 Tsang, 2004, Superstition and decision-making: Contradiction or complement?, Academy of Management Executive, 18, 92 Yu, 2003