Linking Knowledge Application, Digital Marketing, and Manufacturing SMEs’ Sustainable Performance: The Mediating Role of Innovation

Ibraheem Saleh Mokbel AlKoliby1, Haim Hilman Abdullah2, Norazah Mohd Suki3
1School of Business Management, Universiti Utara Malaysia, UUM, 06010, Sintok, Kedah, Malaysia
2School of Business Management, Universiti Utara Malaysia, Sintok, Malaysia
3Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, UUM, 06010, Sintok, Kedah, Malaysia

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