Likelihood of Participating in Mail Survey Research

Faria, 1996, The Effect of Reassured Anonymity and Sponsor on Mail Survey Response Rate and Speed with a Business Population, Journal of Business and Industrial Marketing, 11, 66, 10.1108/08858629610112300 Kanuk, 1975, Mail Surveys and Response Rates, Journal of Marketing Research, 12, 440, 10.2307/3151093 Mangione, 1995 Haggett, 1994, Effect of Industrial Prenotification on Response Rate, Speed, Quality, Bias, and Cost, Industrial Marketing Management, 23, 101, 10.1016/0019-8501(94)90010-8 Jobber, 1986, Improving Response Rates in Industrial Mail Surveys, Industrial Marketing Management, 15, 183, 10.1016/0019-8501(86)90028-3 Jobber, 1998, Industrial Mail Surveys, Industrial Marketing Management, 27, 95, 10.1016/S0019-8501(97)00041-2 Jobber, D., and Saunders, J.: The Specification and Estimation of a Robust Mail Survey Response Model. Proceedings Annual Conference of the European Marketing Academy (Helsinki, Finland) 2, 865–879 (1986). Schlegelmilch, 1991, Prenotification and Mail Survey Response Rates, Journal of the Market Research Society, 33, 243 Yu, 1983, A Quantitative Review of Research Design Effects on Response Rates to Questionnaires, Journal of Marketing Research, 20, 36, 10.2307/3151410 Forsgren, 1989, Increasing Mail Survey Response Rates, Journal of Small Business Management, 27, 61 Paxson, 1992, Follow-up Mail Surveys, Industrial Marketing Management, 21, 195, 10.1016/0019-8501(92)90016-M Dickinson, 1995, Refinements of Charitable Contribution Incentives for Mail Surveys, Journal of the Market Research Society, 37, 447, 10.1177/147078539503700409 Duhan, 1990, Prenotification and Industrial Survey Responses, Industrial Marketing Management, 19, 95, 10.1016/0019-8501(90)90034-S Faria, 1992, Mail Survey Response, Speed, and Cost, Industrial Marketing Management, 21, 51, 10.1016/0019-8501(92)90033-P Greer, 1994, Effects of Source and Paper Color on Response Rates in Mail Surveys, Industrial Marketing Management, 23, 47, 10.1016/0019-8501(94)90026-4 Kalafatis, 1994, Impact of the Inclusion of an Article as an Incentive in Industrial Mail Surveys, Industrial Marketing Management, 23, 137, 10.1016/0019-8501(94)90015-9 Murphy, 1996, Surveying a Decade of Surveys in Germany, Marketing News, 30, 20 Singer, 1984, Public Reactions to Some Ethical Issues of Social Research Attitudes and Behavior, Journal of Consumer Research, 11, 501, 10.1086/208986 Demaio, 1980, Refusals, Public Opinion Quarterly, 44, 223, 10.1086/268586 Diamantopoulos, 1996, Determinants of Industrial Mail Survey Response, Journal of Marketing Management, 12, 505, 10.1080/0267257X.1996.9964432 Childers, 1996, Toward a Conceptualization of Mail Survey Response Behavior, Psychology & Marketing, 13, 185, 10.1002/(SICI)1520-6793(199602)13:2<185::AID-MAR5>3.0.CO;2-B Dillman, 1978 Belk, 1975, Situational Variables and Consumer Behavior, Journal of Consumer Research, 2, 157, 10.1086/208627 Pressley, 1977, A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population, Journal of Marketing Research, 41, 108, 10.2307/3151067 Futrell, 1982, The Effect of Anonymity and Same Day Deadline on the Response Rate to Mail Surveys, European Research, October, 171 Tyagi, 1989, The Effects of Appeals, Anonymity and Feedback on Mail Survey Response Patterns from Salespeople, Journal of the Academy of Marketing Science, 17, 234, 10.1007/BF02729815 Veiga, 1984, Getting the Mail Questionnaire Returned, Journal of Applied Psychology, 59, 217, 10.1037/h0036311 Angur, 1995, Do Source of Mailing and Monetary Incentives Matter in International Industrial Mail Surveys?, Industrial Marketing Management, 24, 351, 10.1016/0019-8501(95)00016-4 Armstrong, 1994, Effectiveness of Monetary Incentives, Industrial Marketing Management, 23, 133, 10.1016/0019-8501(94)90014-0 Chawla, S. K., Balakrishnan, P. V. (Sundar), and Smith, M. F.: Mail Response Rates from Distributors. Industrial Marketing Management 21, 307–310 (1992). Schneider, 1995, Stimulating Response to Market Surveys of Business Professionals, Industrial Marketing Management, 24, 265, 10.1016/0019-8501(94)00084-A Jobber, 1985, The Impact of Telephone Notification Strategies on Response to an Industrial Mail Survey, International Journal of Research in Marketing, 2, 291, 10.1016/0167-8116(85)90041-2 Jobber, 1983, The Effects of a Prior Letter and Coloured Questionnaires on Mail Survey Response Rates, Journal of the Market Research Society, 25, 339 Swan, 1980, Can Follow-up Response Rates to a Mail Survey Be Increased by Including Another Copy of the Questionnaire?, Psychological Reports, 47, 103, 10.2466/pr0.1980.47.1.103 Childers, 1980, A Reassessment of the Effects of Appeals on Response to Mail Surveys, Journal of Marketing Research, 17, 365, 10.2307/3150535 Kerin, 1976, Methodological Considerations in Corporate Mail Surveys, Journal of Business Research, 4, 277, 10.1016/0148-2963(76)90029-1 Jobber, 1985, The Effect of Two Variables on Industrial Mail Survey Returns, Industrial Marketing Management, 14, 119, 10.1016/0019-8501(85)90049-5 Pressley, 1978, Care Needed When Selecting Response Inducements in Mail Surveys of Commercial Populations, Journal of the Academy of Marketing Science, 6, 336, 10.1007/BF02732317 Clark, 1990, How to Get More for Your Money in Mail Surveys, Journal of Services Marketing, 4, 44, 10.1108/EUM0000000002503 Kimball, 1961, Increasing the Rate of Return in Mail Surveys, Journal of Marketing, 25, 63, 10.2307/1248517 Albaum, 1989, Participation in a Mail Survey of International Marketers. Effects of Pre-Contact and Detailed Project Explanation, Journal of Global Marketing, 2, 7, 10.1300/J042v02n04_02 Jobber, 1988, A Factorial Investigation of Methods of Stimulating Response to a Mail Survey, European Journal of Operational Research, 37, 158, 10.1016/0377-2217(88)90325-6 Parasuraman, 1981, Impact of Cover Letter Detail on Response Patterns in a Mail Survey, American Institute of Decision Sciences (13th meeting), 2, 289 Mitchell, 1991, Industrial Mail Surveys, Journal of Marketing Management, 7, 257, 10.1080/0267257X.1991.9964155 Murphy, 1990, Improving Survey Response with Postcards, Industrial Marketing Management, 19, 349, 10.1016/0019-8501(90)90007-I Murphy, 1991, Exploring the Effects of Postcard Prenotification on Industrial Firms' Response to Mail Surveys, Journal of the Market Research Society, 33, 335, 10.1177/147078539103300406 Nötzel, 1972, The Theory and Practice of the Mail Survey, The European Marketing Research Review, 7, 71 Blythe, I., and Essex, P.: Variations on a Postal Theme. Market Research Society Annual Conference Proceedings, 35–51 (1981). Sletto, 1940, Pretesting of Questionnaires, American Sociological Review, 5, 193, 10.2307/2083634 Scott, C.: Research on Mail Surveys. Journal of the Royal Statistical Society 124 (Series A, Part 2), 143–195 (1961). Mason, 1961, An Experimental Study of Factors Affecting Response to a Mail Survey of Beginning Teachers, Public Opinion Quarterly, 25, 296, 10.1086/267022 Stanton, 1939, Notes on the Validity of Mail Questionnaire Returns, The Journal of Applied Psychology, 23, 95, 10.1037/h0061723 Adams, 1982, Solving the Quandary Between Questionnaire Length and Response Rate in Educational Research, Research in Higher Education, 17, 231, 10.1007/BF00976700 Jobber, 1989, An Examination of the Effects of Questionnaire Factors on Response to an Industrial Mail Survey, International Journal of Research in Marketing, 6, 129, 10.1016/0167-8116(89)90006-2 Erdos, 1983 LaGarce, 1995, The Effect of Visual Stimuli on Mail Survey Response Rates, Industrial Marketing Management, 24, 11, 10.1016/0019-8501(94)00026-S Hunt, 1990, Commentary on an Empirical Investigation of a General Theory of Marketing Ethics, Journal of the Academy of Marketing Science, 18, 173, 10.1007/BF02726433