Jewish Community Studies as Seen Through a Business Lens
Tóm tắt
As market researchers, we have spent the past 30-plus years addressing the questions that impact the success of organizations in the service and non-profit sectors. It should come as no surprise, then, that when we bring our business lens and thought processes to the field of Jewish community studies, we also bring methods, approaches, and outcomes that differ markedly from traditional studies. Even more important than our methods, however, is the marketing framework in which we position our Jewish community studies. As a result of our marketing mindset, we look at the issues Jewish communities wish to address, analyze the data, and then draw conclusions and recommendations based on our deep experience understanding buyer behavior, purchase decision-making, and the customer experience. With this article, we hope to shed light on a different way of thinking about Jewish community studies, stimulate healthy discussion about the relative merits of all approaches to the subject, and contribute to the strengthening of Jewish communities everywhere.
Tài liệu tham khảo
Atkinson, Rowland, and John Flint. 2001 Accessing hidden and hard-to-reach populations: Snowball research strategies. Social Research Update, 33.1: 1–4.
Fahimi, Mansour and Dale Kulp. 2009. Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households.
Pew Research Center. 2011. The problem of declining response rates. Washington, D.C.: Pew Research Center. Accessed January 24, 2016. http://www.people-press.org/methodology/collecting-survey-data/the-problem-of-declining-response-rates/.
Pew Research Center. 2015a. Collecting Survey Data. Washington, D.C.: Pew Research Center. Accessed January 24, 2016. http://www.pewresearch.org/methodology/u-s-survey-research/collecting-survey-data/.
Pew Research Center. 2015b. Coverage error in internet surveys. Washington, D.C.: Pew Research Center. Accessed 01. 24. 16. http://www.pewresearch.org/2015/09/22/coverage-error-in-internet-surveys/.
QUIRK’S Marketing Research Review. http://www.quirks.com/articles/2009/20090508.aspx.
Reid, Angus. 2015. Online polls are better than phone surveys in almost every way. The Huffington Post, March 27, 2015. www.huffingtonpost.ca/angus-reid/telephone-polling_b_6958384.html.
Sheskin, Ira M. 2015. Comparisons of Jewish communities: A compendium of tables and bar charts. New York: Berman Jewish DataBank. http://www.jewishdatabank.org/Studies/downloadFile.cfm?FileID=3261.
Sheskin, Ira M. and Stephen M. Cohen. 2015. “Jewish community studies remain vital for planning and policy-making.” eJewishPhilanthropy.com, November 27, 2015. http://ejewishphilanthropy.com/jewish-community-studies-remain-vital-for-planning-and-policy-making/.