Ireland’s Image as a Tourism Destination in France: Attribute Importance and Performance

Journal of Travel Research - Tập 43 Số 3 - Trang 247-256 - 2005
Sinéad O’Leary1, Jim Deegan2
1National Centre for Tourism Policy Studies (NCTPS), Limerick, Ireland
2National Centre for Tourism Policy Studies and University of Limerick, Ireland

Tóm tắt

Ireland is highly dependent on tourism as an employment and revenue generator. Recent trends, however, suggest that visitors from France, one of Ireland’s key source markets, may have peaked. Tourism images are critical to the success of any destination, particularly because of how they affect the level of satisfaction with the tourist experience. Ireland is frequently acknowledged as a successfully branded and marketed tourism destination. Nonetheless, few image studies to date have focused specifically on Ireland, and none has analyzed the image of Ireland as a tourism destination in France. The aim of this study, therefore, was to redress this knowledge deficit. A questionnaire was used to examine the importance of certain destination attributes for French tourists and to determine how French visitors rate Ireland’s performance with respect to these attributes pre- and postvisitation. This information was subsequently incorporated into an importance-performance analysis grid.

Từ khóa


Tài liệu tham khảo

10.1016/S0160-7383(99)00030-4

Bord Fáilte, 1983, Visitor Attitudes Survey

Bord Fáilte, 1988, Visitor Attitudes Survey

Bord Fáilte, 1993, Visitor Attitudes Survey

Bord Fáilte, 1995, Visitor Attitudes Survey

Bord Fáilte, 1997, Visitor Attitudes Survey

Bord Fáilte, 1999, Visitor Attitudes Survey

Bord Fáilte, 2000, Tourism Facts

Bord Fáilte, 2000, Visitor Attitudes Survey

Bord Fáilte, 2003, Tourism Facts

Brewer, J., 1989, Multi-Method Research: A Synthesis of Styles

10.1177/004728758902800207

Chen, J. S., 20th annual conference of the Travel and Tourism Research Association

10.1108/eb058040

10.1016/S0261-5177(99)00070-9

10.1016/0160-7383(79)90004-5

10.1177/004728759503400102

Deegan, J., 1997, Tourism Policy and Performance: The Irish Experience

Deegan, J., 2000, International Journal of Tourism Research, 2, 163, 10.1002/(SICI)1522-1970(200005/06)2:3<163::AID-JTR216>3.0.CO;2-E

10.5367/000000003101298321

10.1111/j.1541-0064.1986.tb01026.x

Dunne, J., 1999, Irish Times

Echtner, C. M., 1991, Journal of Tourism Studies, 2, 2

10.1177/004728759303100402

10.1177/004728759103000202

10.1177/004728758902800205

Gartner, W. C., 1993, Journal of Travel and Tourism Marketing, 2, 191

Gartner, W. C., 1987, Journal of Travel Research, 16, 15, 10.1177/004728758702600204

Gilmore, F., 2002, Destination Branding: Creating the Unique Destination Proposition, 57

Goodall, B., 1992, Marketing in the Tourism Industry: The Promotion of Destination Regions, 1

Gunn, C. A., 1972, Vacationscape: Designing Tourist Regions

Gunn, C. A., 1988, Vacationscape: Designing Tourist Regions, 2

Gunn, C. A., 1988, Tourism Planning, 2

10.1108/EUM0000000002486

Hogan, T., 1999, Irish Independent

Horgan, D., 2002, The Victorian Visitor in Ireland: Irish Tourism 1840-1910

10.1177/004728757501300301

Jackson, M. S., Tourism Research: Building a Better Industry: Proceedings of the Australian Tourism and Hospitality Research Conference, 288

Jenkins, O., Tourism Research: Building a Better Industry: Proceedings of the Australian Tourism and Hospitality Research Conference, 1

10.1177/004728757801600401

10.1177/004728750103900302

Khan, F., 2000, Irish Independent

Kneafsey, M., 1994, Culture, Tourism and Development: The Case of Ireland, 103

Lawson, F., 1977, Tourism and Recreational Development

10.2307/1250495

10.1177/004728758302200101

McDonald, F., 1998, Irish Times

Mill, R. C., 1992, The Tourism System: An Introductory Text, 2

Morgan, N., 1998, Tourism Promotion and Power: Creating Images, Creating Identities

Morgan, N., 2002, Destination Branding: Creating the Unique Destination Proposition, 11

10.1057/palgrave.bm.2540082

Nolan, B., 2000, Bust to Boom? The Irish Experience of Growth and Inequality

Observatoire National du Tourisme (1996). Analyses et perspectives du tourisme (No. 47): Les vacances des Français—leur fidelité aux principaux types de séjour. Paris: Observatoire National du Tourisme.

O’Connor, B., 1993, Tourism in Ireland: A Critical Analysis, 68

10.1057/palgrave.bm.2540075

O’Loughlin, A., 2000, Irish Independent

10.1080/10941669708721964

O’Sullivan, K., 1998, Irish Times

10.1007/978-1-4612-3924-6

10.1016/0261-5177(86)90003-8

10.1016/S0261-5177(02)00005-5

Prentice, R., 2000, Annals of Tourism Research, 27, 490, 10.1016/S0160-7383(99)00085-7

Quinn, B. (1989). “Imagery in Tourism Promotion: A Case Study of Ireland as a Tourist Destination in Continental Europe.” Master’s thesis, St. Patrick’s College, Maynooth, Ireland.

10.1177/004728759002800405

10.1016/0261-5177(88)90022-2

10.1016/S0160-7383(99)00068-7

Stocks, J., 1996, Tourism and Culture: Image, Identity and Marketing, 251

Sussmann, S., 1999, Consumer Behavior in Travel and Tourism, 207

10.1016/0160-7383(84)90098-7

10.1300/J073v07n02_04

10.1177/004728758902700402

10.1016/S0261-5177(03)00064-5