Invoking Social Norms

The Cornell Hotel and Restaurant Administration Quarterly - Tập 48 Số 2 - Trang 145-150 - 2007
Noah J. Goldstein1, Vladas Griskevicius1, Robert B. Cialdini
1Arizona State University**

Tóm tắt

Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to reuse their towels, research found that applying the norm of reciprocation and the descriptive norm for proenvironmental action improved guests' participation in one hotel's towel-reuse program. The implication is that such research can also be applied to other areas of hotel operation to benefit businesses, consumers, and the environment.

Từ khóa


Tài liệu tham khảo

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Thông tin
Thông tin xuất bản

The Cornell Hotel and Restaurant Administration Quarterly

Tập 48 Số 2

145-150

Thông tin tác giả