Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers

Industrial Marketing Management - Tập 36 - Trang 322-336 - 2007
Paulina Papastathopoulou1, George J. Avlonitis2, Nikolaos G. Panagopoulos2
1Department of Marketing and Communication Athens University of Economics and Business 76 Patission, 104 34 Athens, Greece
2Department of Marketing and Communication Athens University of Economics and Business Evelpidon 47 and Leykados 33, Athens 113 62, Greece

Tài liệu tham khảo

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