Ingest, manage and distribute

The author's previous paper “Digital asset management, media asset management and content management: From confusion to clarity” provided a simple to understand method of defining the differences between these asset management types. DAM was defined as the overall business strategy that provides direction to specific implementations of both media asset management and/or content management. Within these implementations comes the use of a model allowing a customer to focus their research specific areas. The ingest, manage and distribute model is very effective in support of this activity and is discussed in detail in this paper.