Information revelation and customer decision-making process of repeat-bidding name-your-own-price auction

Baker, 2001, Getting prices right on the web, McKinsey Quarterly, 10, 1 Bruno, 2012, Role of reference price on price and quantity: insights from business-to-business markets, Journal of Marketing Research, 49, 640, 10.1509/jmr.09.0334 Campbell, 1999, Perceptions of price unfairness: antecedents and consequences, Journal of Marketing Research, 36, 187, 10.1177/002224379903600204 Ding, 2005, Emotional bidders—an analytical and experimental examination of consumers' behavior in a priceline-like reverse auction, Management Science, 51, 352, 10.1287/mnsc.1040.0331 Fay, 2009, Competitive reasons for the name-your-own-price channel, Marketing Letters, 20, 277, 10.1007/s11002-009-9070-9 Fay, 2009, Implications of expected changes in the seller's price in name-your-own-price auctions, Management Science, 55, 1783, 10.1287/mnsc.1090.1064 Fay, 2004, Partial-repeat-bidding in the name-your-own-price channel, Marketing Science, 23, 407, 10.1287/mksc.1040.0062 Huang, 2010, 04 Hann, 2006 Hann, 2003, Measuring frictional cost of online transaction: the case of a NYOP-retailer, Management Science, 49, 1563, 10.1287/mnsc.49.11.1563.20586 Hardie, 1993, Modeling loss aversion and reference dependence effects on brand choice, Marketing Science, 12, 378, 10.1287/mksc.12.4.378 Helson, 1964 Hinz, 2011, Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own price markets, Mis quarterly, 35, 81, 10.2307/23043490 Hinz, 2010, Managing information diffusion in name-your-own-price auctions, Decision Support Systems, 49, 474, 10.1016/j.dss.2010.05.008 Hinz, 2008, The impact of information diffusion on bidding behavior in secret price auction, Information Systems Research, 19, 351, 10.1287/isre.1080.0190 Jones, 1997, Noneconomic motivations for price haggling: an exploratory study, Advances in Consumer Research, 24, 388 Joo, 2012, Bidding strategies and consumer savings in NYOP auctions, Journal of Retailing, 88, 180, 10.1016/j.jretai.2011.07.004 Kalwani, 1995, Long-term manufacturer–supplier relationships: do they pay off for supplier firms?, Journal of Marketing, 59, 1, 10.1177/002224299505900101 Kalwani, 1990, A price expectations model of customer brand choice, Journal of Marketing Research, 27, 251, 10.1177/002224379002700301 Klemperer, 2004 Lo, 2006, How to attract customers by giving them the short end of the stick, Journal of Marketing Research, 44, 128, 10.1509/jmkr.44.1.128 Loomes, 1983, A rationale for preference reversal, American Economic Review, 73, 428 Morgan, 1994, The commitment–trust theory of relationship marketing, Journal of Marketing, 58, 20, 10.1177/002224299405800302 Rajendran, 1994, Contextual and temporal components of reference price, Journal of Marketing Research, 58, 22, 10.1177/002224299405800102 Schwarz, 2009, A conjoint approach to understanding IT application services outsourcing, Journal of the Association for Information Systems, 10, 748, 10.17705/1jais.00209 Sherry, 1990, A sociocultural analysis of a Midwestern flea market, Journal of Consumer Research, 17, 13, 10.1086/208533 Schindler, 1989, The excitement of getting a bargain: some hypotheses concerning the origins and effects of smart-shopper feelings, Advances in Consumer Research, 16, 447 Spann, 2004, Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms, Journal of Interactive Marketing, 18, 22, 10.1002/dir.20022 Spann, 2006, Does the internet promote better consumer decisions? The case of name-your-own-price auctions, Journal of Marketing, 70, 65, 10.1509/jmkg.70.1.065.qxd Terwiesch, 2005, Online haggling at a name-your-own-price retailer: theory and application, Management Science, 51, 339, 10.1287/mnsc.1040.0337 Wang, 2010, Name-your-own-price seller's information revelation strategy with the presence of list-price channel, Electronic Markets, 20, 119, 10.1007/s12525-010-0033-z Westbrook, 1985, A motivation-based shopper typology, Journal of Retailing, 61, 78 Wilson, 2000, Why divide consumer and organizational buyer behavior?, European Journal of Marketing, 34, 780, 10.1108/03090560010331207 Wolk, 2008, The effects of reference prices on bidding behavior in interactive pricing mechanisms, Journal of Interactive Marketing, 22, 2, 10.1002/dir.20118 Yadav, 1998, Is the price right? Understanding contingent processing in reference price formation, Journal of Retailing, 74, 311, 10.1016/S0022-4359(99)80098-0 Zhang, 2011