Information as potential key determinant in switching electricity suppliers
Tóm tắt
In this paper, we investigate the drivers and obstacles to switch the electricity supplier for Austrian households. Since the liberalization of the market in 2001, the annual switching rates have remained at surprisingly low levels, leading to a loss of significant savings potential for Austrian households. The results of our exploratory study suggest that the knowledge about tariffs and electricity suppliers is the driving force for the decision to switch. The lack of information might also explain the low incentive effect of savings potentials. Thus, we suggest that for price competitive electricity suppliers, it might be more effective to familiarize customers with tariff structures and savings potentials than to advertise with “green electricity” as it is the common strategy at the moment.
Tài liệu tham khảo
Annala S, Viljainen S, Tuunanen J (2013) Rationality of supplier switching in retail electricity markets. Int J Energy Sect Manag 7(4):459–477
Bladh M (2005) Den segmenterade elmarknaden. Working paper no. 289, TEMA teknik och social förändring, Linköping University, Sweden
Bolton R, Gustafsson A, McColl-Kennedy J, Sirianni N, Tse D (2014) Small details that make big differences: a radical approach to consumption experience as a firm’s differentiating strategy. J Serv Manag 25(2):253–274
Chakravarty S, Feinberg R, Rhee EY (2004) Relationships and individuals‘ bank switching behavior. J Econ Psychol 25(1):507–527
Chamber of Labour (2005) Wettbewerbsbericht, Teil 1. Kammer für Arbeit und Angestellte, Vienna
Council of European Energy Regulators (2012) 2012 annual report of the council of european energy regulators. Accessed 17 Jan 2015. (Online)
E-Control Austria (2013) Statistikbroschüre 2013. http://www.e-control.at/de/publikationen/statistik-bericht. Accessed 17 Jan 2015 (Online)
E-Control Austria (2014) Statistikbroschüre 2014. http://www.e-control.at/publikationen/statistik-bericht. Accessed 7 Sep 2015 (Online)
Ek K, Söderholm P (2008) Households’ switching behavior between electricity suppliers in Sweden. Util Policy 16:254–261
Giulietti M, Price C, Waterson M (2005) Consumer choice and competition policy: a study of UK energy markets. Econ J 115(506):949–968
Gupta S, Lehmann D (2003) Customers as assets. J Interact Mark 17(1):9–24
Gustafsson A, Johnson M, Roos I (2005) The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. J Mark 69(1):210–218
Haberfellner M (2002) Liberalisierung und Regulierung des österreichischen Strommarktes. http://www.e-control.at/portal/page/portal/medienbibliothek/strom/dokumente/pdfs/WP1-Workingpaper.pdf. Accessed 17 Jan 2015 (Online)
Hofbauer I (2006) Liberalisation, privatisation and regulation in the austrian electricity sector. http://www.forba.at/data/downloads/file/204-FB%2016-06%20PIQUE%20Electricity%20Austria.pdf. Accessed 17 Jan 2015 (Online)
Hosmer D, Lemeshow S (2000) Applied logistic regression, 2nd edn. Wiley, New York
Karjaluoto H, Mattila M, Pento T (2002) Factors underlying attitude formation towards online banking in Finland. Int J Bank Mark 20(6):261–272
Klemperer P (1995) Competition when customers have switching costs: an overview with applications to industrial organization. Rev Econ Stud 62:515–539
Lewbel A, Dong Y, Yang T (2012) Comparing features of convenient estimates for binary choice models with endogenous regressors. Can J Econ 45(3):809–829
Miranda A, Rabe-Hesketh S (2006) Maximum likelihood estimation of endogenous switching and sample selection models for binary, ordinal and count variables. Stata J 6(3):285–308
Natter M, Ozimec AM, Kim JY (2015) Eco: Entega’s profitable new customer acquisition on online price comparison sites. Mark Sci 34(6):789–803
Terza J, Basu A, Rathouz P, et al (2008) Two-stage residual inclusion estimation: addressing endogeneity in health econometric modeling. J Health Econ 27(3):531–543
VaasaETT (2013) European residential energy report 2013. http://www.vaasaett.com/wp-content/uploads/2013/05/European-Residential-Energy-Price-Report-2013-Final1.pdf. Accessed 17 Jan 2015 (Online)
Wieringa J, Verhoef P (2007) Understanding costumer switching behavior in a liberalizing service market. J Serv Res 10(2):174–186
Wilson C, Waddams Price C (2010) Do consumers switch to the best supplier. Oxf Econ Pap 62(4):647–668
Winkelmann R (2011) Copula bivariate probit models: with an application to medical expenditures. Working paper no. 29
Wooldridge J (2002) Econometric analysis of cross section and panel data, 1st edn. The MIT Press, Cambridge
Wooldridge J (2006) Introductory econometrics: a modern approach, 3rd edn. Thomson/South-Western, Mason