Influences on Attitude-Behavior Relationships

Environment and Behavior - Tập 27 Số 5 - Trang 699-718 - 1995
Gregory A. Guagnano1, Paul C. Stern2, Thomas Dietz3
1Northern Virginia Survey Research Laboratory at George Mason University
2Committee on the Human Dimensions of Global Change and the Committee on Risk Characterization at the National Research
3George Mason University

Tóm tắt

A simple model was tested in which attitudinal factors and external conditions act in combination to influence behavior. The model predicts that behavior is a monotonic function of attitudes and external conditions and that the strength of the attitude-behavior relationship is a curvilinear function of the strength of the external conditions, with extreme values setting boundary conditions on the applicability of attitude models. The model also allows for interactions in which perceived costs enter into the attitudinal process. Evidence is taken from a natural experiment in recycling in which collection bins for curbside pickup had been provided to 26% of 257 survey respondents. Consistent with the model, main effects of attitudes and external conditions were found, as was an interaction effect in which the Schwartz norm-activation model predicted recycling behavior only for households without bins. Interactive models such as the one developed here can yield better policy-relevant analyses by clarifying the relationships between external and internal influences on behavior change.

Từ khóa


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Thông tin
Thông tin xuất bản

Environment and Behavior

Tập 27 Số 5

699-718

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