Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Tóm tắt
Từ khóa
Tài liệu tham khảo
Alba, Joseph W./Hasher, Lynn (1983), Is Memory Schematic?, in: Psychological Bulletin, Vol. 93, S. 203–231.
Anderson, Norman H. (1974), Information Integration Theory: A Brief Survey, in: Krantz, David H./Luce, Duncan R./Atkinson, Richard C./Suppes, Patrick (Hrsg.), Contemporary Developments in Mathematical Psychology, Measurement, Psychophysics, and Neural Information Processing, Vol. 2, San Francisco, S. 236–305.
Anderson, Norman H. (1981), Foundations of Information Integration Theory, New York.
Andrews, Craig J./Shimp, Terence A. (1990), Effects of Involvement, Argument Strength, and Source Characteristics on Central and Peripheral Processing of Advertising, in: Psychology & Marketing, Vol. 7, S. 195–214.
Baker, William E. (2003), Does Brand Name Imprinting in Memory Increase Brand Information Retention?, in: Psychology & Marketing, Vol. 20, S. 1119–1135.
Bauer, Hans H./Albrecht, Carmen-Maria/Neumann, Marcus M./Haber, Tobias E. (2007), Die Wirkung irrelevanter Attribute in der Markenkommunikation, in: Marketing ZFP, Vol. 29, S. 73–89.
Bettman, James R./Luce, Mary F./Payne, John W. (1998), Constructive Consumer Choice Processes, in: Journal of Consumer Research, Vol. 25, S. 187–217.
Broniarczyk, Susan M./Gershoff, Andrew D. (1997), Meaningless Differentiation Revisited, in: Brucks, Merrie/MacInnies, Deborah J. (Hrsg.), Advances in Consumer Research, Vol. 24, Provo, UT, S. 223–228.
Broniarczyk, Susan M./Gershoff, Andrew D. (2003), The Reciprocal Effects of Brand Equity and Trivial Attributes, in: Journal of Marketing Research, Vol. 40, S. 161–175.
Brown, Christina L./Carpenter, Gregory S. (2000), Why is the Trivial Important? A Reasons-Based Account for the Effects of Trivial Attributes on Choice, in: Journal of Consumer Research, Vol. 26, S. 372–385.
Cacioppo, John T./Petty, Richard E./Kao, Chuan F. (1984), The Efficient Assessment of Need for Cognition, in: Journal of Personality Assessment, Vol. 48, S. 306–307.
Carpenter, Gregory S./Glazer, Rashi/Nakamoto, Kent (1994), Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes, in: Journal of Marketing Research, Vol. 31, S. 339–350.
Carrillat, Francois A./Lafferty, Barbara A./Harris, Eric G. (2005), Investigating Sponsorship Effectiveness: Do Less Familiar Brands Have an Advantage over More Familiar Brands in Single and Multiple Sponsorship Arrangements?, in: Brand Management, Vol. 13, S. 50–64.
Chaiken, Shelly (1980), Heuristic versus Systematic Information Processing and the Use of Source versus Message Cues, in: Journal of Personality and Social Psychology, Vol. 39, S. 752–766.
Chaiken, Shelly/Liberman, Akiva/Eagly, Alice H. (1989), Heuristic and Systematic Information Processing within and beyond the Persuasion Context, in: Uleman, James S./Bargh, John A. (Hrsg.), Unintended Thought, New York, S. 212–252.
Chang, Tien M. (1986), Semantic Memory: Facts and Models, in: Psychological Bulletin, Vol. 99, S. 199–220.
Collins, Allan M./Loftus, Elizabeth F. (1975), A Spreading-Activation Theory of Semantic Processing, in: Psychological Review, Vol. 82, S. 407–428.
Collins, Allan M./Quillian, Ross M. (1969), Retrieval Time from Semantic Memory, in: Journal of Verbal Learning and Verbal Behavior, Vol. 8, S. 240–247.
DeDreu, Carsten K.W./Yzerbyt, Vincent Y./Leyens, Jacque-Philippe (1995), Dilution of Stereotype-Based Cooperation in Mixed-Motive Interdependence, in: Journal of Experimental Social Psychology, Vol. 31, S. 575–593.
Dhar, Ravi/Nowlis, Stephen M. (1999), The Effect of Time Pressure on Consumer Choice Deferral, in: Journal of Consumer Research, Vol. 25, S. 369–384.
Eagly, Alice H./Chaiken, Shelly (1993), The Psychology of Attitudes, Fort Worth, TX.
Epley, Nicholas/Gilovich, Thomas (2006), The Anchoring-and-Adjustment Heuristic: Why the Adjustments Are Insufficient, in: Psychological Science, Vol. 17, S. 311–318.
Fiske, Susan T. (1982), Schema-triggered Affect: Applications to Social Perception, in: Clark, Margaret S./Fiske, Susan T. (Hrsg.), Affect and Cognition in the Seventeenth Annual Carnegie Symposium on Cognition, Hillsdale, S. 55–78.
Fiske, Susan T./Taylor, Shelley E. (1984), Social Cognition, New York.
Friestad, Marian/Wright, Peter (1994), The Persuasion Knowledge Model: How People Cope with Persuasion Attempts, in: Journal of Consumer Research, Vol. 21, S. 1–31.
Glover, Steven M. (1997), The Influence of Time Pressure and Accountability on Auditors’ Processing of Nondiagnostic Information, in: Journal of Accounting Research, Vol. 35, S. 213–226.
Higgins, Tory E. (1996), Knowledge Activation: Accessibility, Applicability, and Salience, in: Higgins, Tory E./Kruglanski, Arie W. (Hrsg.), Social Psychology Handbook of Basic Principles, New York, S. 133–168.
Higgins, Tory E./King, Gillian (1981), Accessibility of Social Constructs: Information-Processing Consequences of Individual and Contextual Variability, in: Cantor, Nancy/Kihlstrom, John F. (Hrsg.), Personality, Cognition, and Social Interaction, Hillsdale, S. 69–121.
Higgins, Tory E./Rholes, William S./Jones, Carl R. (1977), Category Accessibility and Impression Formation, in: Journal of Experimental Social Psychology, Vol. 13, S. 141–153.
Hilton, James L./Fein, Steven (1989), The Role of Typical Diagnosticity in Stereotype-Based Judgments, in: Journal of Personality and Social Psychology, Vol. 57, S. 201–211.
Hoffman, Vicky B./Patton, James M. (1997), Accountability, the Dilution Effect, and Conservatism in Auditors’ Fraud Judgments, in: Journal of Accounting Research, Vol. 35, S. 227–237.
Houston, David A./Fazio, Russell H. (1989), Biased Processing as a Function of Attitude Accessibility: Making Objective Judgments Subjectively, in: Social Cognition, Vol. 7, S. 51–66.
Igou, Eric R. (2007), Additional Thoughts on Conversational and Motivational Sources of the Dilution Effect, in: Journal of Language and Social Psychology, Vol. 26, S. 61–68.
Igou, Eric R./Bless, Herbert (2005), The Conversational Basis for the Dilution Effect, in: Journal of Language and Social Psychology, Vol. 24, S. 25–35.
Kemmelmeier, Markus (2007a), Does the Dilution Effect Have a Conversational Basis?, in: Journal of Language and Social Psychology, Vol. 26, S. 48–60.
Kemmelmeier, Markus (2007b), Is Diagnostic Evidence on the Dilution Effect Weakened When Nondiagnostic Objections are Added? A Response to Igou (2007), in: Journal of Language and Social Psychology, Vol. 26, S. 69–74.
Krafft, Manfred (1997), Der Ansatz der logistischen Regression und seine Interpretation, in: Zeitschrift für Betriebswirtschaft, Vol. 67, S. 625–642.
Kruglanski, Arie W. (1990), Motivations for Judging and Knowing: Implications for Social Attributions, in: Higgins, E. Tory/Sorrentino, Richard M. (Hrsg.), Handbook of Motivation and Cognition: Foundations of Social Behavior, Vol. 2, New York, S. 335–368.
LaBella, Carla/Koehler, Derek J. (2004), Dilution and Confirmation of Probability Judgments Based on Nondiagnostic Evidence, in: Memory & Cognition, Vol. 32, S. 1076–1089.
Laczniak, Russell N./Muehling, Darrel D. (1993), The Relationship Between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context, in: Journal of Advertising, Vol. 22, S. 59–73.
Locksley, Anne/Hepburn, Christine/Ortiz, Vilma (1982), Social Stereotypes and Judgments of Individuals: An Instance of the Base-Rate Fallacy, in: Journal of Experimental Social Psychology, Vol. 18, S. 23–42.
Lynch, James/Schuler, Drue (1994), The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation, in: Psychology & Marketing, Vol. 11, S. 417–445.
McCracken, Grant (1989), Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process, in: Journal of Consumer Research, Vol. 16, S. 310–321.
Meyvis, Tom/Janiszewski, Chris (2002), Consumers’ Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information, in: Journal of Consumer Research, Vol. 28, S. 618–635.
Miller, Elizabeth G./Kahn, Barbara E. (2005), Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice, in: Journal of Consumer Research, Vol. 32, S. 86–92.
Mukherjee, Ashesh/Hoyer, Wayne D. (2001), The Effect of Novel Attributes on Product Evaluation, in: Journal of Consumer Research, Vol. 28, S. 462–472.
Murphy, Sheila T./Zajonc, Robert B. (1993), Affect, Cognition, and Awareness: Affective Priming With Optimal and Suboptimal Stimulus Exposures, in: Journal of Personality and Social Psychology, Vol. 64, S. 723–739.
Mussweiler, Thomas/Förster, Jens/Strack, Fritz (1997), Der Ankereffekt in Abhängigkeit ankerkonsistenter Information: Ein Modell selektiver Zugänglichkeit, in: Zeitschrift für Experimentelle Psychologie, Vol. 44, S. 589–615.
Mussweiler, Thomas/Strack, Fritz (1999), Hypothesis-Consistent Testing and Semantic Priming in the Anchoring Paradigm: A Selective Accessibility Model, in: Journal of Experimental Social Psychology, Vol. 35, S. 136–164.
Mussweiler, Thomas/Strack, Fritz (2001), The Semantics of Anchoring, in: Organizational Behavior and Human Decision Processes, Vol. 86, S. 234–255.
Neuberg, Steven L./Newsom, Jason T. (1993), Personal Need for Structure: Individual Differences in the Desire for Simpler Structure, in: Journal of Personality and Social Psychology, Vol. 65, S. 113–131.
Nisbett, Richard E./Zukier, Henry/Lemley, Ronald E. (1981), The Dilution Effect: Nondiagnostic Information Weakens the Implications of Diagnostic Information, in: Cognitive Psychology, Vol. 13, S. 248–277.
Northcraft, Gregory B./Neale, Margaret A. (1987), Experts, Amateurs, and Real Estate: An Anchoring-and-Adjustment Perspective on Property Pricing Decisions, in: Organizational Behavior and Human Decision Processes, Vol. 39, S. 84–97.
Nowlis, Stephen M. /Simonson, Itamar (1996), The Effect of New Product Features on Brand Choice, in: Journal of Marketing Research, Vol. 33, S. 36–46.
Petty, Richard E./Cacioppo, John T. (1981), Attitudes and Persuasion: Classic and Contemporary Approaches, Dubuque, Iowa.
Petty, Richard E./Cacioppo, John T. (1984), The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion, in: Journal of Personality and Social Psychology, Vol. 46, S. 69–81.
Petty, Richard E./Cacioppo, John T. (1986a), Communication and Persuasion, Central and Peripheral Routes to Attitude Change, New York.
Petty, Richard E./Cacioppo, John T. (1986b), The Elaboration Likelihood Model of Persuasion, in: Berkowitz, Leonard (Hrsg.), Advances in Experimental Social Psychology, Vol. 19, Orlando, FL, S. 123–205.
Petty, Richard E./Cacioppo, John T./Schumann, David (1983), Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement, in: Journal of Consumer Research, Vol. 10, S. 135–146.
Petty, Richard E./Haugtvedt, Curtis P./Smith, Stephen M. (1995), Elaboration as a Determinant of Attitude Strength: Creating Attitudes That Are Persistent, Resistant, and Predicitve of Behavior, in: Petty, Richard E./Krosnick, Jon A. (Hrsg.), Attitude Strength, Antecedents and Consequences, Mahwah, NJ, S. 93–130.
Ratneshwar, Srinivasan/Chaiken, Shelly (1991), Comprehension’s Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues, in: Journal of Consumer Research, Vol. 18, S. 52–62.
Ruth, Julie A./Simonin, Bernard L. (2006), The Power of Numbers, in: Journal of Advertising, Vol. 35, S. 7–20.
Schwarz, Norbert/Bless, Herbert (1992), Constructing Reality and Its Alternatives: An Inclusion/Exclusion Model of Assimilation and Contrast Effects in Social Judgment, in: Martin, Leonard L./Tesser, Abraham (Hrsg.), The Construction of Social Judgments, Hillsdale, NJ, S. 217–245.
Shanteau, James (1975), Averaging versus Adding Multiplying Combination Rules on Inference Judgment, in: Acta Psychologica, Vol. 39, S. 83–89.
Shanteau, James (1993), Discussion of Expertise in Auditing, in: Auditing: A Journal of Practice and Theory, Vol. 12, S. 51–56.
Shelton, Sandra W. (1999), The Effect of Experience on the Use of Irrelevant Evidence in Auditor Judgment, in: The Accounting Review, Vol. 74, S. 217–224.
Simonson, Itamar/Carmon, Ziv/O’Curry, Suzanne (1994), Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice, in: Marketing Science, Vol. 13, S. 23–40.
Simonson, Itamar/Nowlis, Stephen M./Simonson, Yael (1993), The Effect of Irrelevant Preference Arguments on Consumer Choice, in: Journal of Consumer Psychology, Vol. 2, S. 287–306.
Skorinko, Jeanine L./Kemmer, Suzanne/Hebl, Michelle R./Lane, David M. (2006), A Rose by Any Other Name…: Color-Naming Influences on Decision Making, in: Psychology & Marketing, Vol. 23, S. 975–993.
Srull, Thomas K./Wyer Jr., Robert S. (1979), The Role of Category Accessibility in the Interpretation of Information about Persons: Some Determinants and Implications, in: Journal of Personality and Social Psychology, Vol. 37, S. 1660–1672.
Stafford, Thomas F./Leigh, Thomas W./Martin, Leonard L. (1995), Assimilation and Contrast Priming Effects in the Initial Consumer Sales Call, in: Psychology & Marketing, Vol. 12, S. 321–347.
Switzer, Fred S./Sniezek, Janet A. (1991), Judgment Processes in Motivation: Anchoring and Adjustment Effects on Judgment and Behavior, in: Organizational Behavior and Human Decision Processes, Vol. 49, S. 208–229.
Tetlock, Philip E./Boettger, Richard (1989), Accountability: A Social Magnifier of the Dilution Effect, in: Journal of Personality and Social Psychology, Vol. 57, S. 388–398.
Tetlock, Philip E./Lerner, Jennifer S./Boettger, Richard (1996), The Dilution Effect: Judgmental Bias, Conversational Convention, or a Bit of Both?, in: European Journal of Social Psychology, Vol. 26, S. 915–934.
Trope, Yaacov/Liberman, Akiva (1996), Social Hypothesis Testing: Cognitive and Motivational Mechanisms, in: Higgins, Tory E./Kruglanski, Arie W. (Hrsg.), Social Psychology: Handbook of Basic Principles, New York, S. 239–270.
Troutman, Michael C./Shanteau, James (1977), Inferences Based on Nondiagnostic Information, in: Organizational Behavior and Human Performance, Vol. 19, S. 43–55.
van Osselaer, Stijn M.J./Alba, Joseph W./Manchanda, Puneet (2004), Irrelevant Information and Mediated Intertemporal Choice, in: Journal of Consumer Psychology, Vol. 14, S. 257–270.
Varadarajan, Rajan P. (1986), Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives, in: Journal of Marketing, Vol. 50, S. 61–73.
Venkatasubramani, Savitha/Moore-Shay, Elizabeth S. (1998), Meaningful Brands and Meaningless Differentiation: The Role of Brand Equity, in: American Marketing Association (Hrsg.), AMA Conference Proceedings, 9, Chicago, IL, S. 97–104.
Wansink, Brian/Kent, Robert J./Hoch, Stephen J. (1998), An Anchoring and Adjustment Model for Purchase Quantity Decisions, in: Journal of Marketing Research, Vol. 35, S. 71–81.
Wedell, Douglas H. (1990), Methods for Determining the Locus of Context Effects in Judgment, in: Caverni, Jean-Paul/Fabre, Jean-Marc/Gonzalez, Michel (Hrsg.), Cognitive Biases, Amsterdam, S. 285–302.
Wright, William F./Anderson, Urton (1989), Effects of Situation Familiarity and Financial Incentives on Use of the Anchoring and Adjustment Heuristic for Probability Assessment, in: Organizational Behavior and Human Decision Processes, Vol. 44, S. 68–82.
Wyer Jr., Robert S. (2002), Language and Advertising Effectiveness: Mediating Influences of Comprehension and Cognitive Elaboration, in: Psychology & Marketing, Vol. 19, S. 693–712.
Young, George R./Price, Kenneth H./Claybrook, Cynthia (2001), Small Group Predictions on an Uncertain Outcome: The Effect of Nondiagnostic Information, in: Theory and Decision, Vol. 50, S. 149–167.
Yzerbyt, Vincent Y./Schadron, Georges/Leyens, Jacque-Philippe (1997), Social Judgeability Concerns and the Dilution of Stereotypes, in: Swiss Journal of Psychology, Vol. 56, S. 95–105.
Zaichkowsky, Judith L. (1985), Measuring the Involvement Construct, in: Journal of Consumer Research, Vol. 12, S. 341–352.
Zukier, Henry (1982), The Dilution Effect: The Role of the Correlation and the Dispersion of Predictor Variables in the Use of Nondiagnostic Information, in: Journal of Personality and Social Psychology, Vol. 43, S. 1163–1174.