Impact of Consumer Characteristics on IP Product Purchase: Empirical Evidence from a Chinese Chain Retailer

Procedia Computer Science - Tập 221 - Trang 933-940 - 2023
Jiayu Tang1,2,3, Tingyan Wang4,5, Xin Tian6,1,2, Qiang Cai7
1School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China
2Key Laboratory of Big Data Mining and Knowledge Management, Chinese Academy of Sciences, Beijing, 100190, China
3Sino-Danish College, University of Chinese Academy of Sciences, Beijing, 100190, China
4Nuffield Department of Medicine, University of Oxford, South Parks Road, Oxford OX1 3SY, United Kingdom
5NIHR Oxford Biomedical Research Centre, Big Data Institute, University of Oxford, Old Road Campus, Oxford OX3 7LF, United Kingdom
6Research Center on Fictitious Economy and Data Science, Chinese Academy of Sciences, Beijing 100190, China
7School of Economics and Management, Ningbo University of Technology, Ningbo 315211 China

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Procedia Computer Science

Tập 221

933-940

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