Impact of Consumer Characteristics on IP Product Purchase: Empirical Evidence from a Chinese Chain Retailer

Aguirre-Rodriguez, 2014, Exploring Ethnic Consumer Response to Crossover Brand Extensions, Journal of Business Research, 67, 457, 10.1016/j.jbusres.2013.03.032 Beatty, 1998, Impulse Buying: Modeling Its Precursors, Journal of Retailing, 74, 169, 10.1016/S0022-4359(99)80092-X González-Benito, 2014, Price Sensitivity Versus Perceived Quality: Moderating Effects of Retailer Positioning on Private Label Consumption, Journal of Business Economics & Management, 15, 935 Graciola, 2018, Does Price Sensitivity and Price Level Inuence Store Price Image and Repurchase Intention in Retail Markets?, Journal of Retailing and Consumer Services, 44, 201, 10.1016/j.jretconser.2018.06.014 Hirschman, 1982, Hedonic Consumption: Emerging Concepts, Methods and Propositions, Journal of Marketing, 46, 92, 10.1177/002224298204600314 Katsifou, 2014, Joint Product Assortment, Inventory and Price Optimization to Attract Loyal and Non-loyal Customers, Omega, 46, 36, 10.1016/j.omega.2014.02.002 Lim, 2016, Is Online Consumers' Impulsive Buying Beneficial for E-commerce Companies? An Empirical Investigation of Online Consumers' Past Impulsive Buying Behaviors, Journal of Information Systems Management, 34, 85 Scholten, 2009, Do Countercyclical-weekend Effects Persist in Online Retail Markets?, Electronic Commerce Research and Applications, 8, 174, 10.1016/j.elerap.2009.03.003 Wu, 2021, Brand Spillover as a Marketing Strategy, Management Science, 68, 5348, 10.1287/mnsc.2021.4165 Zhang, 2022, Market Targeting with Social Influences and Risk Aversion in A Co-branding Alliance, European Journal of Operational Research, 297, 301, 10.1016/j.ejor.2021.05.022