Identifying target groups for environmentally sustainable transport: assessment of different segmentation approaches

Current Opinion in Environmental Sustainability - Tập 5 - Trang 197-204 - 2013
Sonja Haustein1, Marcel Hunecke2
1Technical University of Denmark, Department of Transport, 2800 Kgs. Lyngby, Denmark
2University of Applied Science Dortmund, Department of Applied Social Sciences, Emil-Figge-Str. 44, 44227 Dortmund, Germany

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