How to take customers into consideration in service innovation projects

Service Industries Journal - Tập 24 Số 1 - Trang 56-78 - 2004
Marianne Abramovici1, Laurence Bancel-Charensol1
1a Business Management, GREGESE/PRISM/OEP, Marne-La-Vallée University, Marne-La-Vallée, France

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