How social comparison influences reference price formation in a service context

Journal of Economic Psychology - Tập 45 - Trang 168-180 - 2014
Giampaolo Viglia1,2, Graziano Abrate2
1University Pompeu Fabra, Department of Economics and Business, Ramon Trias Fargas 25-27, 08005 Barcelona, Spain
2University of Piemonte Orientale “A. Avogadro”, Department of Economics and Business, Via Perrone 18, 28100 Novara, Italy

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