How do you tell them, “This will really work for you”?: DAM and how you can aid the creative process

For those of us in the Marketing and Advertising space, we have the distinct pleasure of working with a unique colleague known as the “Creative”. BBDO is known as a creative agency and the creative group is responsible for the concepts and ideas that will make or break the company. The client has the ultimate say as to whether a concept will be used or not, but if an ad agency is worth its salt, it will make a strong case so that the client sees that these concepts will work to tell the message they want to get over to the customer. And, I have to say, not self-servingly, that we at BBDO do a remarkable job at that. Considering that influence, what kind of say do the Creatives really have in paving the way for adoption of digital asset management systems that will improve the way the work gets done, and can DAM truly benefit the Creative?