Nội dung được dịch bởi AI, chỉ mang tính chất tham khảo
Phân tích các kênh truyền thông xã hội có thể hỗ trợ nhà chức trách trong quyết định liên quan đến chính sách đại dịch như thế nào? Những thông tin từ các tiểu bang và lãnh thổ của Úc
Tóm tắt
Do COVID-19, nhiều quốc gia đã áp đặt lệnh phong tỏa và hạn chế hoạt động của công dân. Những hạn chế này đã kích thích việc sử dụng công nghệ và nền tảng số bởi công chúng. Điều này mang đến cơ hội cho các nhà chức trách nắm bắt được nhận thức của công chúng về COVID-19 từ các kênh truyền thông xã hội để đưa ra các quyết định có cơ sở. Tuy nhiên, việc sử dụng phân tích truyền thông xã hội trong các đại dịch để ra quyết định vẫn là một lĩnh vực nghiên cứu chưa được chú ý nhiều. Do đó, nghiên cứu này nhằm tạo ra cái nhìn sâu sắc về việc phân tích truyền thông xã hội có thể hỗ trợ các nhà chức trách trong việc đưa ra quyết định chính sách liên quan đến đại dịch như thế nào. Nghiên cứu này áp dụng phương pháp phân tích truyền thông xã hội—tức là, phân tích geo-Twitter hệ thống—bao gồm phân tích mô tả, nội dung, cảm xúc và không gian. Các tiểu bang và lãnh thổ của Úc được chọn làm bối cảnh nghiên cứu thực nghiệm. Nghiên cứu đã thu thập 96,666 tweet có gắn địa lý (xuất phát từ Úc từ ngày 1 tháng 1 đến ngày 4 tháng 5 năm 2020), và phân tích 35,969 trong số đó sau khi làm sạch dữ liệu. Các phát hiện cho thấy: (a) Phân tích truyền thông xã hội là một cách tiếp cận hiệu quả để nắm bắt thái độ và nhận thức của công chúng trong thời gian đại dịch; (b) Dữ liệu truyền thông xã hội được thu thập từ đám đông có thể hướng dẫn các can thiệp và quyết định của các nhà chức trách trong thời gian đại dịch, và; (c) Việc sử dụng hiệu quả các kênh truyền thông xã hội của chính phủ có thể giúp công chúng tuân theo các biện pháp/hạn chế đã được đưa ra. Các phát hiện này rất có giá trị cho các nhà chức trách nhằm hiểu được nhận thức của cộng đồng và xác định các cộng đồng có nhu cầu và yêu cầu trong tình huống đại dịch, khi mà các nhà chức trách không thể tiến hành tham vấn công khai trực tiếp và kéo dài.
Từ khóa
#COVID-19 #phân tích truyền thông xã hội #quyết định chính sách #đại dịch #nhận thức cộng đồngTài liệu tham khảo
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