How businesses factor ENVIRONMENTAL FEATURES

Emerald - 1999
GrahamEarl1, RolandClift2
1Consultant with the environmental, safety and risk practice at Arthur D Little in the UK, providing expertise on environmental management, reporting, policy, strategic planning and direction
2Professor of environmental technology and founding director of the centre for environmental strategy at the University of Surrey, UK

Tóm tắt

Many manufacturers try to differentiate their products from close competitors with environmental claims that carry no independent verification. There is also little or no understanding of how much buyers are prepared to pay in higher prices or ‘trade offs’ for enhanced environmental features. A study of business‐to‐business consumers in the electrical and electronic goods sector set out to quantify how environmental issues factor in purchasing managers decisions.

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