How To Develop Visions: A Literature Review, and a Revised CHOICES Approach for an Uncertain World

Springer Science and Business Media LLC - Tập 14 - Trang 495-515 - 2001
Frances O'Brien1, Maureen Meadows1
1Warwick Business School, University of Warwick, Coventry, United Kingdom

Tóm tắt

This paper reviews the visioning literature along five key dimensions: analysis of an organization's current situation, assessment of the external environment, identification of desired future vision, connection of the future to the present state, and testing the vision. It then describes one particular participative visioning methodology, which has largely been used in the public sector, the CHOICES approach. The paper then analyzes the CHOICES approach along the five key dimensions identified earlier. Gaps in the approach are identified and a revised methodology is outlined. The paper ends with a summary of results from a pilot study which tested the revised methodology.

Tài liệu tham khảo

Ackoff, R. L. (1993). Idealized design: Creative corporate visioning. Omega 21, 401–410. Chatham House Forum (1998). Open Horizons: Scenarios for 2020. Royal Institute of International Affairs: London. Collins, J. C., and Porras, J. I. (1994). Built to Last: Successful Habits of Visionary Comparnies, Century, London. Collins, J. C., and Porras, J. I. (1996). Building your company's vision. Harvard Bus. Rev. Sep/Oct, 65–77. Easterby-Smith, M., Thorpe, R., and Lowe, A. (1991). Management Research-An Introduction, Sage, London. Eden, C., and Ackermann, F. (1998). Making Strategy-The journey of Strategic Management, Sage, London. El Namaki, MSS (1992). Creating a corporate vision. Long Range Plan 25, 25–29. Frisch, B. (1998). A pragmatic approach to vision. J. Bus. Strat. Jul/Aug, 12–15. Hicks, D., and Holden, C. (1995). Visions of the Future-Why We Need To Teach for Tomorrow, Trentham Books, Stoke-on-Trent, UK. Jimenez, J., Escalante, J. C., and Aguirre-Vazquez, J. (1997). Application of the Search Conference methodology to planning in higher education. Syst. Pract. 10, 225–269. Kettering Foundation (1995). Framing Issues: Building a Structure for Public Discussions, Kettering Foundation, Ohio. Kouzes, J. M., and Posner, B. Z. (1996). Envisioning your future: Imagining ideal scenarios. The Futurist May/June, 14–19. Lipton, M. (1996). Demystifying the development of an organizational vision. Sloan Mgmt. Rev. Summer, 83–92. McMaster, M. D. (1996). The Intelligence Advantage: Organizing for Complexity. Butterworth-Heinemann, Boston, MA. O'Brien, F. A., and Meadows, M. (1998). Future visioning: A case study of a scenario based approach. In Dyson, R. G., and O'Brien, F. A. (eds.), Strategic Development: Methods and Models, Wiley, Chichester, pp. 39–54. O'Brien, F. A., and Meadows, M. (2000). Corporate visioning: A survey of UK practice. J. Opl. Res. Soc. 51, 36–44. Parikh, J., and Neubauer, F. (1993). Corporate visioning. Int. Rev. Strat. Manag. 4, 105–116. Public Voice International (1994). CHOICES for Britain: Avon Pilot Evaluation, Public Voice International, Bristol. Raynor, M. E. (1998). That vision thing: Do we need it? Long Range Plan 31, 368–376. Schoemaker, P. J. H. (1992). How to link strategic vision to core capabilities. Sloan Mgmt. Rev. Fall, 67–81. Schwartz, P. (1991). The Art of the Long View, Doubleday, New York. Slaughter, R. A. (1991). Changing images of futures in the 20th century. Futures 5, 499–515. Stacey, R. D. (1995). The science of complexity: An alternative perspective for strategic change processes. Strat. Manag. J. 16, 477–495. Stewart, J. M. (1993). Future state visioning-A powerful leadership process. Long Range Plan 26, 89–98. van der Heijden, K. (1996). Scenarios-The Art of Strategic Conversation, Wiley, Chichester. Wilson, I. (1992). Realizing the power of strategic vision. Long Range Plan 25, 18–28. Yankelovich, D. (1992). How public opinion really works. Fortune 126(7), 102–108. Ziegler, W. (1991). Envisioning the future. Futures June, 516–527.