Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives

SAGE Open - Tập 11 Số 2 - Trang 215824402110157 - 2021
Jawad Iqbal1, Donglei Yu2, Maria Zubair3, Muhammad Imran Rasheed1, Hafiz Muhammad Usman Khizar1, Muhammad Kashif Imran1
1Institute of Business Management and Administration, the Islamia University of Bahawalpur, Bahawalpur, Pakistan
2School of Politics Science and Public Administration, Wuhan University, China
3National College of Business Administration & Economics, Bahawalpur, Pakistan

Tóm tắt

The organic food market is speedily growing in the current era; organizations in this industry, therefore, need to understand consumer motivations, perceptions, attitudes, and behavioral intentions of purchasing organic food. Based on a survey of 268 respondents, we investigated the relationships between individuals’ food safety concerns and health consciousness with their purchase intentions of organic food. The findings of our study reveal that individuals’ health consciousness and food safety concerns are positively related to their intentions of purchasing organic food products through consumer involvement. In addition, consumers’ ecological motive has been found as a boundary condition on the direct and indirect relationships described above such that the associations are stronger at the higher levels of ecological motive.

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