Harnessing the sustainable competitive advantage of social motivation in the informal market: A West African society insight

Heliyon - Tập 7 - Trang e07538 - 2021
Adebanji William Ayeni1,2,3,4,5, Olaleke Ogunnaike2, Edidiong Ayeni6,3,4, Oluwole Iyiola2
1Department of Business Studies, Landmark University, Nigeria
2Department of Business Management, Covenant University, Nigeria
3Landmark University SDG 1 (No Poverty), Nigeria
4Landmark University SDG 5 (Gender Equality Research Group), Nigeria
5Landmark University SDG 8 (Economic Growth Research Group), Nigeria
6Department of Political Science, Landmark University, Nigeria

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