Going with the flow: Web sites and customer involvement

Emerald - Tập 9 Số 2 - Trang 109-116 - 1999
DeonNel1, Raymondvan Niekerk2, Jean‐PaulBerthon3, TonyDavies4
1Professor of Marketing, Graduate School of Business, University of Cape Town, Cape Town, South Africa
2Graduate Research, Graduate School of Business, University of Cape Town, Cape Town, South Africa
3Research Assistant, Cardiff Business School, Cardiff, UK
4British Telecom Professor of Electronic Commerce and is Director and Founder of the Electronic Commerce Innovation Centre, at the University of Cardiff, Cardiff, UK

Tóm tắt

This paper investigates a structure of commercial Web sites, and then attempts to analyse various patterns that emerge which may be of future use as a guideline to businesses that intend establishing a Web presence. Key to the understanding of these patterns is a clearer grasp of the implications of human interaction with the new medium. The focus is on an experiential construct, namely flow, and how this might vary by Web site, and on using this to begin to unravel the secrets of good commercial Web site design and its implications for business.

Từ khóa


Tài liệu tham khảo

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Thông tin xuất bản

Emerald

Tập 9 Số 2

109-116

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