Game on: Engaging customers and employees through gamification

Business Horizons - Tập 59 - Trang 29-36 - 2016
Karen Robson1, Kirk Plangger2, Jan H. Kietzmann1, Ian McCarthy1, Leyland Pitt1
1Beedie School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC, V6C 1W6, Canada
2King's College London, University of London, 150 Stamford Street, London SE1 9NH, UK

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