Frugal Innovation in Emerging Markets

Research Technology Management - Tập 54 Số 4 - Trang 38-45 - 2011
Marco Zeschky1, Bastian Widenmayer2, Oliver Gassmann2
1University of St. Gallen, Switzerland
2Institute of Technology Management at the University of St. Gallen, Switzerland

Tóm tắt

Từ khóa


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