From stories to strategy: putting organizational learning to work

Emerald - Tập 37 Số 4 - Trang 404-409 - 2007
AlexBennet1, DavidBennet1
1Mountain Quest Institute, Frost, West Virginia, USA

Tóm tắt

PurposeThis article aims to build on the unique relationship between stories and organizations to explore the use of stories as strategy and strategy as stories.Design/methodology/approachFirst, various uses of stories as strategy are explored. This is followed by an application example from the US Department of Navy. Finally, some potential concerns are addressed.FindingsStories may be used as a specific strategy themselves, in support of a particular strategy, as part of a generic strategy of learning as one goes, or to jump‐start a new strategy.Originality/valueThis work offers new ways to strategically engage the use of stories as strategies for knowledge transfer and organizational learning.

Từ khóa


Tài liệu tham khảo

Bennet, A. and Bennet, D. (2004), Organizational Survival in the New World: The Intelligent Complex Adaptive System, Elsevier, Burlington, MA.

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Denning, S. (2001), The Springboard: How Storytelling Ignites Action in Knowledge‐Era Organizations, Butterworth‐Heinemann, Woburn, MA.

Elkeles, T. and Phillips, J. (2007), The Chief Learning Officer: Driving Value within a Changing Organization through Learning and Development, Elsevier, Burlington, MA.

English Dictionary for Advanced Learners (2001), 3rd ed., HarperCollins Publishers, Scarborough.

Jonassen, D.H. and Hernandez‐Serrano, J. (2002), “Case based reasoning and instructional design: using stories to support problem‐solving”, Educational Technology Research and Development, Vol. 50 No. 2, pp. 65‐77.

Porter, D., Bennet, A., Turner, R. and Wennergren, D. (2003), The Power of Team: The Making of a CIO, Department of the Navy, Alexandria, VA.

Thông tin
Thông tin xuất bản

Emerald

Tập 37 Số 4

404-409

Thông tin tác giả