From ambivalence to trust: Using blockchain in customer loyalty programs

International Journal of Information Management - Tập 68 - Trang 102496 - 2023
Manuel Utz1, Simon Johanning2, Tamara Roth3, Thomas Bruckner2, Jens Strüker4
1University of Bayreuth, Faculty of Law, Business & Economics, Universitätsstr. 30, Bayreuth, Germany
2Leipzig University, Institute for Infrastructure and Resources Management, Grimmaische Str. 12, Leipzig, Germany
3University of Luxembourg, Center for Security, Reliability and Trust, 29 Ave. John F. Kennedy, Luxembourg, Luxembourg
4University of Bayreuth, FIM Research Center, Project Group Business & Information Systems Engineering of the Fraunhofer FIT, Universitätsstr. 30, Bayreuth, Germany

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International Journal of Information Management

Tập 68

102496

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