Freemium competition among ad-sponsored platforms

Adner, 2019, Frenemies in platform markets: Heterogeneous profit foci as drivers of compatibility decisions, Management Science, 10.1287/mnsc.2019.3327 Albuquerque, 2012, Evaluating promotional activities in an online two-sided market of user-generated content, Mark. Sci., 31, 406, 10.1287/mksc.1110.0685 Ambrus, 2016, Either or both competition: a “two-sided” theory of advertising with overlapping viewerships, Am. Econ. J., 8, 189 Amelio, 2012, Tying and freebies in two-sided markets, Int. J. Ind. Organ., 30, 436, 10.1016/j.ijindorg.2012.03.002 Anderson, 2005, Market provision of broadcasting: a welfare analysis, Rev. Econ. Stud., 72, 947, 10.1111/0034-6527.00357 Anderson, 2016, Competition for advertisers and for viewers in media markets, Econ. J., 128, 34, 10.1111/ecoj.12428 Anderson, 2011, Platform siphoning: ad-avoidance and media content, Am. Econ. J., 3, 1 Anderson, 2017 Armstrong, 2006, Competition in two-sided markets, RAND J. Econ., 37, 668, 10.1111/j.1756-2171.2006.tb00037.x Athey, 2018, The impact of consumer multi-homing on advertising markets and media competition, Manage. Sci., 64, 1574, 10.1287/mnsc.2016.2675 Caillaud, 2003, Chicken & Egg: competition among intermediation service providers, RAND J. Econ., 34, 309, 10.2307/1593720 Calvano, 2019, Strategic differentiation by business models: Free-to-air and pay-tv, The Economic Journal Carroni, 2017 Carroni, 2019 Choi, 2006, Broadcast competition and advertising with free entry: subscription vs. free-to-air, Inf. Econ. Policy, 18, 181, 10.1016/j.infoecopol.2005.12.002 Choi, 2016 Choi, 2015, Net neutrality, business models, and internet interconnection, Am. Econ. J., 7, 104 Choi, 2019, Platform market competition with endogenous side decisions, J. Econ. Manage. Strategy, 28, 73, 10.1111/jems.12305 Crampes, 2009, Advertising, competition and entry in media industries, J. Ind. Econ., 57, 7, 10.1111/j.1467-6451.2009.00368.x d’Aspremont, 1979, On Hotelling’s “stability in competition”, Econometrica, 47, 1145, 10.2307/1911955 Dietl, 2013, Advertising pricing models in media markets: lump-sum versus per-consumer charges, Inf. Econ. Policy, 25, 257, 10.1016/j.infoecopol.2013.06.003 von Ehrlich, 2013, The role of online platforms for media markets – two-dimensional spatial competition in a two-sided market, Int. J. Ind. Organ., 31, 723, 10.1016/j.ijindorg.2013.05.003 Gabszewicz, 2014, Vertical product differentiation and two-sided markets, Econ. Lett., 123, 58, 10.1016/j.econlet.2013.12.031 Gao, 2018, Platform pricing in mixed two-sided markets, Int. Econ. Rev., 59, 1103, 10.1111/iere.12298 Ghose, 2014, Estimating demand for mobile applications in the new economy, Manage. Sci., 60, 1470, 10.1287/mnsc.2014.1945 Godes, 2009, Content vs. advertising: the impact of competition on media firm strategy, Mark. Sci., 28, 20, 10.1287/mksc.1080.0390 Hagiu, 2009, Two-sided platforms: product variety and pricing structures, J. Econ. Manage. Strategy, 18, 1011, 10.1111/j.1530-9134.2009.00236.x Jeon, 2016 Maruyama, 2013, Compatibility and the product life cycle in two-sided markets, Rev. Netw. Econ., 12, 131, 10.1515/rne-2013-0011 Maruyama, 2015, Application compatibility and affiliation in two-sided markets, Econ. Lett., 130, 39, 10.1016/j.econlet.2015.02.019 Maruyama, 2017, Process innovation, application compatibility, and welfare, Inf. Econ. Policy, 40, 1, 10.1016/j.infoecopol.2017.04.005 Peitz, 2008, Content and advertising in the media: pay-tv versus free-to-air, Int. J. Ind. Organ., 26, 949, 10.1016/j.ijindorg.2007.08.003 Prasad, 2003, Advertising versus pay-per-view in electronic media, Int. J. Res. Mark., 20, 13, 10.1016/S0167-8116(02)00119-2 Rasch, 2014, Content provision and compatibility in a platform market, Econ. Lett., 124, 478, 10.1016/j.econlet.2014.07.012 Reisinger, 2012, Platform competition for advertisers and users in media markets, Int. J. Ind. Organ., 30, 243, 10.1016/j.ijindorg.2011.10.002 Rochet, 2003, Platform competition in two-sided markets, J. Eur. Econ. Assoc., 1, 990, 10.1162/154247603322493212 Rochet, 2006, Two-sided markets: a progress report, RAND J. Econ., 37, 645, 10.1111/j.1756-2171.2006.tb00036.x Sato, 2019, Freemium as optimal menu pricing, Int. J. Ind. Organ., 63, 480, 10.1016/j.ijindorg.2018.12.006 Tåg, 2009, Paying to remove advertisements, Inf. Econ. Policy, 21, 245, 10.1016/j.infoecopol.2009.02.001 Thomes, 2013, An economic analysis of online streaming music services, Inf. Econ. Policy, 25, 81, 10.1016/j.infoecopol.2013.04.001 Weyl, 2010, A price theory of multi-sided platforms, Am. Econ. Rev., 100, 1642, 10.1257/aer.100.4.1642 Wilbur, 2008, A two-sided, empirical model of television advertising and viewing markets, Mark. Sci., 27, 356, 10.1287/mksc.1070.0303 Zennyo, 2016, Competition between vertically differentiated platforms, J. Ind. Competition Trade, 16, 309, 10.1007/s10842-016-0223-2