Family Traveler Segmentation by Vacation Decision-Making Patterns

Journal of Hospitality and Tourism Research - Tập 27 Số 4 - Trang 448-469 - 2003
Soo K. Kang1, Cathy H.C. Hsu2, Kara Wolfe3
2The Hong Kong Polytechnic University.
3North Dakota State University

Tóm tắt

The purposes of this study were to extend the scope of family vacation decision-making re- search by profiling various family vacation segments based on decision-making patterns, and to provide a systematic evaluation of the segments based on their profitability (i.e., expenditure per travel party and per person), accessibility (i.e., the degree to which a segment can be effectively contacted and served), and reachability (i.e., the extent to which a segment can be attracted by products/services offered). A total of 297 travelers, who visited one of the three Travel Information Centers (TIC) on the borders of Kansas and who considered themselves traveling as a family unit, participated in the study. Results of the study generated three market segments, including intergenerational (ITG) travelers, business- mixed-with-pleasure (BMP) travelers, and visiting friends and relatives (VFR) travelers. Based on the evaluation criteria, the VFR segment was identified as the most viable market for Kansas to pursue.

Từ khóa


Tài liệu tham khảo

10.1177/004728750103900405

Assael, H., 1998, Consumer behavior and marketing action, 5, 565

Blood, R. O., 1960, Husbands and wives: The dynamics of married living

Blum, E., 1996, Travel Weekly, 126, 9

Bonfield, E. H., 1977, Advances in consumer research, 300

10.1177/004728758402300203

Corfman, K. P., 1987, Research in consumer behavior, 234

10.1177/004728758702500405

10.2307/3150105

10.2307/3149567

10.1086/208639

10.1086/208581

10.1300/J073v01n04_03

10.1086/208580

Feder, L. K., 1996, Hotel & Motel Management, 21, 49

10.1086/208802

10.1177/004728759203100202

10.1300/J073v09n04_02

Gardyn, R., 2001, American Demographics, 23, 43

Hair, J. F. Jr., 1998, Multivariate data analysis, 5

10.1080/00222216.1990.11969828

Ira, T., 1991, Advertising Age, 62, 3

10.1016/S0261-5177(01)00096-6

10.1177/004728757801600401

Kotler, P., 1991, Marketing management: Analysis, planning, implementation, and control, 7

10.1300/J073v06n03_10

10.1177/004728759203100107

10.1108/07363769910289569

Mayo, E., 1981, The psychology of leisure travel

10.1177/004728758402300103

McCleary, K., 1994, Cornell Hotel Restaurant Administration Quarterly, 35, 51

10.1177/004728759002900205

10.1007/BF02293907

Moisey, N. M., 1990, Proceedings of the Annual Conference Travel and Tourism Research Association, USA, 20, 375

Morrison, A.M., 1996, Hospitality and travel marketing, 2

10.1300/J073v10n01_03

10.1016/0160-7383(78)90009-9

National Geographic Traveler, 2000, 2001 outlook on family travel

10.1177/004728758802600401

10.1177/004728759603400406

10.2307/3151680

10.2307/1247333

10.1177/004728758902700304

Singh, J., 1990, Journal of Retailing, 66, 57

10.1177/004728758702600203

10.1108/08876049610106680

Travel Industry Association of America, 2001, 2001 domestic travel market report

Um, S., 1991, Annals of Tourism Research, 18, 374

10.1080/01621459.1963.10500845

10.1300/J150v02n02_07

Wilkie, W. L., 1994, Consumer behavior, 3

Wong, A., Proceedings of Asia Pacific Tourism Association 7th Annual Conference, 317

10.1177/004728758502400102

10.1177/004728758902700402

Thông tin
Thông tin xuất bản

Journal of Hospitality and Tourism Research

Tập 27 Số 4

448-469

Thông tin tác giả