Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis
Tài liệu tham khảo
Aaker, 1986, Warmth in advertising: measurement, impact and sequence effects, Journal of Consumer Research, 12, 365, 10.1086/208524
Allen, 2005, A place for emotion in attitude models, Journal of Business Research, 58, 494, 10.1016/S0148-2963(03)00139-5
Babin, 1994, Work and/or fun: measuring the hedonic and utilitarian shopping value, Journal of Consumer Research, 20, 644, 10.1086/209376
Bagozzi, 1988, On the evaluation of structural equation models, Journal of the Academy of Marketing Science, 16, 74, 10.1007/BF02723327
Batra, 1990, Measuring the hedonic and utilitarian sources of consumer attitudes, Marketing Letters, 2, 159, 10.1007/BF00436035
Bharadwaj, 1993, Sustainable competitive advantage in service industries: a conceptual model and research propositions, Journal of Marketing, 57, 83, 10.1177/002224299305700407
Blaney, 1986, Affect and memory: a review, Psychological Bulletin, 99, 229, 10.1037/0033-2909.99.2.229
Bollen, 1989
Bosnjak, 2007, Personality determinants of online shopping: explaining online purchase intentions using a hierarchical approach, Journal of Business Research, 60, 597, 10.1016/j.jbusres.2006.06.008
Brown, 1992, Antecedents and consequences of attitude toward the ad: a meta-analysis, Journal of Consumer Research, 19, 34, 10.1086/209284
Bruner, 2000, Web commercials and advertising hierarchy-of-effects, Journal of Advertising Research, 40, 35, 10.2501/JAR-40-1-2-35-42
Burke, 1989, The impact of feelings on ad-based affect and cognition, Journal of Marketing Research, 26, 6, 10.1177/002224378902600106
Cho, 1999, How advertising works on the WWW: modified elaboration likelihood model, Journal of Current Issues and Research in Advertising, 21, 33, 10.1080/10641734.1999.10505087
Cohen, 1991, Affect and consumer behavior, 188
Cooper-Martin, 1992, Consumers and movies: Information sources for experiential products, Vol. 19, 756
Coulter, 1998, The effects of affective responses to media context on advertising evaluations, Journal of Advertising, 27, 41, 10.1080/00913367.1998.10673568
Coulter, 2005, An examination of qualitative vs. quantitative elaboration likelihood effects, Psychology & Marketing, 22, 31, 10.1002/mar.20045
Coyle, 2001, The effects of progressive levels of interactivity and vividness in web marketing sites, Journal of Advertising, 30, 13, 10.1080/00913367.2001.10673646
De Wulf, 2006, The role of pleasure in web site success, Information & Management, 43, 434, 10.1016/j.im.2005.10.005
Demangeot, 2010, Consumer perceptions of online shopping environments: a Gestalt approach, Psychology & Marketing, 27, 117, 10.1002/mar.20323
Dubé, 2003, Should consumer attitudes be reduced to their affective and cognitive bases? Validation of a hierarchical model, International Journal of Research Marketing, 20, 259, 10.1016/S0167-8116(03)00036-3
Eroglu, 2003, Empirical testing of a model of online store atmospherics and shopper responses, Psychology & Marketing, 20, 139, 10.1002/mar.10064
European Interactive Advertising Association. EIAA media multi-tasking report executive summary. London, UK. Available at www.eiaa.net, 2009.
Fill, 2006
Fiore, 2005, For fun and profit: hedonic value from image interactivity and responses toward an online store, Psychology & Marketing, 22, 669, 10.1002/mar.20079
Fornell, 1981, Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18, 39, 10.1177/002224378101800104
Frijda, 1988, The laws of emotion, American Psychologist, 43, 349, 10.1037/0003-066X.43.5.349
Hair, 1998
Heider, 1946, Attitudes and cognitive organization, Journal of Psychology, 21, 107, 10.1080/00223980.1946.9917275
Helgeson, 1994, The role of affective and cognitive decision-making processes during questionnaire completion, Psychology & Marketing, 11, 493, 10.1002/mar.4220110506
Hirschman, 1982, Hedonic consumption: emerging concepts, methods and propositions, Journal of Marketing, 46, 92, 10.1177/002224298204600314
Holsti, 1969
Hullet, 2005, The impact of mood on persuasion: A meta-analysis, Communication Research, 32, 423, 10.1177/0093650205277317
Hwang, J. S., MacMillan, S. J., and Lee, F. Corporate web sites as advertising: an analysis of function, audience and message strategy. Journal of Interactive Advertising 3, 2. Available at http://jiad.org/vol3/, 2003.
Jarvenpaa, 1997, Consumers reactions to electronic shopping on the World Wide Web, International Journal of Electronic Commerce, 1, 59, 10.1080/10864415.1996.11518283
Karson, 2005, Reexamining and extending the dual mediation hypothesis in an on-line advertising context, Psychology & Marketing, 22, 333, 10.1002/mar.20062
Karson, 2005, Predicting intentions to return to the web site: extending the dual mediation hypothesis, Journal of Interactive Marketing, 9, 2, 10.1002/dir.20040
Karson, 2001, An experimental investigation of internet advertising and the elaboration likelihood model, Journal of Current Issues and Research in Advertising, 23, 53, 10.1080/10641734.2001.10505120
Kempf, 1998, Consumer processing of product trial and the influence of prior advertising: a structural modeling approach, Journal of Marketing Research, 34, 325, 10.1177/002224379803500304
Kim, 1998, The role of affect in attitude formation: a classical conditioning approach, Journal of the Academy of Marketing Science, 26, 143, 10.1177/0092070398262005
Klein, 2003, Creating virtual product experiences: the role of telepresence, Journal of Interactive Marketing, 17, 41, 10.1002/dir.10046
Klein, 2003, Consumer search for information in the digital age: an empirical study of prepurchase search for automobiles, Journal of Interactive Marketing, 17, 29, 10.1002/dir.10058
Koufaris, 2002, Applying the technology acceptance model and flow theory to online consumer behavior, Information Systems Research, 13, 205, 10.1287/isre.13.2.205.83
Lee, 2009, Designing usable online stores: a landscape preference perspective, Information and Management, 46, 31, 10.1016/j.im.2008.11.002
Lin, 2004, Evaluating a servicescape: the effect of cognition and emotion, International Journal of Hospitality Management, 23, 163, 10.1016/j.ijhm.2003.01.001
Lord, 1995, The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad, Journal of Advertising, 24, 73, 10.1080/00913367.1995.10673469
Lutz, 1983, Attitude toward the ad as a mediator of advertising effectiveness, determinants and consequences, Vol. 10, 532
MacKenzie, 1986, The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations, Journal of Marketing Research, 23, 130, 10.1177/002224378602300205
Mano, 1993, Assessing the dimensionality and structure of the consumption experience: evaluation, feeling, and satisfaction, Journal of Consumer Research, 20, 451, 10.1086/209361
Markham, 2001, Internet advertising vs. traditional advertising: the current situation, Journal of Promotion Management, 6, 3, 10.1300/J057v06n01_02
McKenna, 2002, Relationship formation on the Internet: What’s the big attraction?, Journal of Social Issues, 58, 9, 10.1111/1540-4560.00246
Menon, 2002, Cross-category effects of induced arousal and pleasure on the internet shopping experience, Journal of Retailing, 78, 31, 10.1016/S0022-4359(01)00064-1
Meyers-Levy, 1990, Consumer’s processing of persuasive advertisements: an integrative framework of persuasion theories, Journal of Marketing, 63, 45
Mitchell, 1981, Are product attribute beliefs the only mediator of advertising effects on brand attitude?, Journal of Marketing Research, 18, 318, 10.1177/002224378101800306
Morris, 2002, The power of affect: predicting intention, Journal of Advertising Research, 42, 7, 10.2501/JAR-42-3-7-17
Novak, 2000, Measuring the customer experience in online environments: a structural modeling approach, Marketing Science, 19, 22, 10.1287/mksc.19.1.22.15184
Osgood, 1957
Park, C. W., and Young, S. M. The effects of involvement and executional factors of a television commercial on brand attitude formation. Report No. 84-100, Marketing Science Institute, Cambridge, MA, 1984.
Petty, 1981
Petty, 1986
Petty, 1983, Central and peripheral routes to advertising effectiveness: the moderating role of involvement, Journal of Consumer Research, 10, 135, 10.1086/208954
Pham, 2001, Affect monitoring and the primacy of feelings, Journal of Consumer Research, 28, 167, 10.1086/322896
Podsakoff, 2003, Common method biases in behavioral research: a critical review of the literature and recommended remedies, Journal of Applied Psychology, 88, 879, 10.1037/0021-9010.88.5.879
Reinartz, 2004, The CRM process: its measurement and impact on performance, Journal of Marketing Research, 41, 293, 10.1509/jmkr.41.3.293.35991
Rodgers, S. E., and Thorson, A. The interactive advertising model: how users perceive and process on-line ads. Journal of Interactive Advertising, 1, 1. Available at http://jiad.org/vol1/no1, 2000.
Rose, 1990, Brand cognitions as determinants of brand attitudes: the influence of measurement and processing involvement, Advances in Consumer Research, 17, 128
Ruiz, 2004, The impact of cognitive and/or affective processing styles on consumer response to advertising appeals, Journal of Business Research, 57, 657, 10.1016/S0148-2963(02)00309-0
Schwarz, 1990, Feelings as information: Informational and motivational functions of affective states, 527
Shimp, 1981, Attitude toward the ad as a mediator of consumer brand choice, Journal of Advertising, 10, 9, 10.1080/00913367.1981.10672756
Sicilia, M., and Ruiz, S. The role of flow in web site effectiveness. Journal of Interactive Advertising, 8, 1. Available at jiad.org/vol8/no1/ruiz, 2007.
Sicilia, 2005, Effects of interactivity in a web site: the moderating effect of need for cognition, Journal of Advertising, 34, 31, 10.1080/00913367.2005.10639202
Smith, 2004, Flow and internet shopping behavior: a conceptual model and research propositions, Journal of Business Research, 57, 1199, 10.1016/S0148-2963(02)00330-2
Song, 2005, A theoretical approach to web design in e-commerce: a belief reinforcement model, Management Science, 51, 1219, 10.1287/mnsc.1050.0427
Vakratsas, 1999, How advertising works: what do we really know?, Journal of Marketing, 63, 26, 10.1177/002224299906300103
Voss, 2003, Measuring the hedonic and utilitarian dimensions of consumer attitude, Journal of Marketing Research, 40, 310, 10.1509/jmkr.40.3.310.19238
Wu, 2008, The atmospheric factors of online storefront environment design: an empirical experiment in Taiwan, Information & Management, 45, 493, 10.1016/j.im.2008.07.004
Yalch, 2000, The effects of music in a retail setting on real and perceived shopping times, Journal of Business Research, 49, 139, 10.1016/S0148-2963(99)00003-X
Zaichkowsky, 1990, The personal involvement inventory: reduction, revision, and application to advertising, Journal of Advertising, 23, 59, 10.1080/00913367.1943.10673459
Zhang, 1996, Responses to humorous advertising: the moderating effect of need for cognition, Journal of Advertising, 25, 15, 10.1080/00913367.1996.10673493