Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis

Electronic Commerce Research and Applications - Tập 10 - Trang 49-58 - 2011
Inés López1, Salvador Ruiz1
1School of Economics and Business, Campus de Espinardo, University of Murcia, 30100 Espinardo, Murcia, Spain

Tài liệu tham khảo

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